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Sleep Number (SNBR) Stock Trades Down, Here Is Why

July 30, 2025 at 12:16 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

SNBR Cover Image

What Happened?

Shares of bedding manufacturer and retailer Sleep Number (NASDAQ: SNBR) fell 14.2% in the morning session after the company reported disappointing second-quarter financial results. The smart bed maker posted a second-quarter loss of $1.09 per share, which was significantly worse than the loss of $0.11 that analysts had anticipated. Revenue also missed expectations, falling 19.7% year-over-year to $328 million. The company attributed the poor results to lower sales volume, a reduced store count, and a 20% drop in same-store sales. These results came after Sleep Number aggressively cut costs, including its marketing budget, at the start of the quarter. The weak report came amid broader concerns about the health of consumer spending.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Sleep Number? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Sleep Number’s shares are extremely volatile and have had 89 moves greater than 5% over the last year. But moves this big are rare even for Sleep Number and indicate this news significantly impacted the market’s perception of the business.

The previous big move we wrote about was about 22 hours ago when the stock dropped 6.7% as reports pointed to a broad-based weakening of consumer health, highlighted by rising loan delinquencies and falling spending intentions. This downturn was fueled by multiple reports signaling a deteriorating financial situation for consumers. Data revealed that even upper-income Americans are increasingly falling behind on credit card and auto loan payments, suggesting big-ticket spending is fading. Further dampening sentiment, the latest Consumer Confidence report, despite a headline increase, showed that consumers are being more cautious. The auto sector also flashed warning signs, with projections for July showing flat sales compared to last year, weighed down by high prices and interest rates.

Sleep Number is down 49.9% since the beginning of the year, and at $7.49 per share, it is trading 63.3% below its 52-week high of $20.41 from December 2024. Investors who bought $1,000 worth of Sleep Number’s shares 5 years ago would now be looking at an investment worth $161.32.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

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