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Why Altria (MO) Stock Is Up Today

July 30, 2025 at 15:40 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

MO Cover Image

What Happened?

Shares of tobacco company Altria (NYSE: MO) jumped 3.2% in the morning session after the company reported second-quarter earnings that beat Wall Street estimates and raised its full-year profit guidance. The tobacco giant posted an adjusted earnings per share of $1.44, surpassing the consensus forecast of $1.38. While overall revenue saw a slight year-over-year decline, it also came in ahead of expectations. A key highlight from the report was the strong performance of its oral tobacco brand, *on!*, which was a primary driver of growth in its segment and helped to offset continued volume declines in traditional smokable products. Bolstering investor confidence, Altria narrowed and raised its full-year 2025 adjusted EPS forecast to a range of $5.35 to $5.45. This new guidance represented an expected growth of 3.0% to 5.0% over the previous year. The positive results and improved outlook signaled that the company's strategy to navigate the changing consumer landscape was proving effective.

After the initial pop the shares cooled down to $61.38, up 3.3% from previous close.

Is now the time to buy Altria? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Altria’s shares are not very volatile and have only had 1 move greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

Altria is up 16.9% since the beginning of the year, and at $61.38 per share, has set a new 52-week high. Investors who bought $1,000 worth of Altria’s shares 5 years ago would now be looking at an investment worth $1,476.

Do you want to know what moves the business you care about? Add them to your StockStory watchlist and every time a stock significantly moves, we provide you with a timely explanation straight to your inbox. It’s free and will only take you a second.

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