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Why Asure (ASUR) Stock Is Down Today

ASUR Cover Image

What Happened?

Shares of online payroll and human resource software provider Asure (NASDAQ: ASUR) fell 14.1% in the morning session after the company reported second-quarter financial results that fell short of Wall Street's expectations for both revenue and profit. The payroll and HR software provider announced revenue of $30.1 million and a loss of $0.22 per share, both of which missed analyst estimates. The company’s adjusted EBITDA and its guidance for third-quarter adjusted EBITDA also came in below projections. Further clouding the outlook, bookings for the quarter declined 53% compared to the prior year. While Asure did raise its full-year revenue forecast, this positive note was overshadowed by the immediate shortfalls and a weaker profit outlook. The report landed amid broader market turmoil, as new global tariffs and a poor jobs report soured investor sentiment toward technology stocks.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Asure? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Asure’s shares are very volatile and have had 20 moves greater than 5% over the last year. But moves this big are rare even for Asure and indicate this news significantly impacted the market’s perception of the business.

The previous big move we wrote about was 1 day ago when the stock gained 3.3% as a string of impressive earnings reports from industry leaders pointed to resilient growth. Leading the charge was Microsoft, which neared a $4 trillion valuation after reporting booming sales in its Azure cloud division and forecasting record spending. This positive momentum was echoed elsewhere in the sector. PTC Inc. shares jumped on a 24% revenue increase driven by its AI-powered portfolio and raised its full-year outlook. Similarly, F5 Networks and BigCommerce both surpassed analyst expectations for revenue and earnings. The optimism extended to ad-tech, where AppLovin gained on investor confidence in its AI-driven advertising solutions, showcasing broad strength in specific software niches.

Asure is down 10.9% since the beginning of the year, and at $8.44 per share, it is trading 33.2% below its 52-week high of $12.62 from January 2025. Investors who bought $1,000 worth of Asure’s shares 5 years ago would now be looking at an investment worth $1,259.

Do you want to know what moves the business you care about? Add them to your StockStory watchlist and every time a stock significantly moves, we provide you with a timely explanation straight to your inbox. It’s free and will only take you a second.

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