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3 Unpopular Stocks with Warning Signs

DENN Cover Image

When Wall Street turns bearish on a stock, it’s worth paying attention. These calls stand out because analysts rarely issue grim ratings on companies for fear their firms will lose out in other business lines such as M&A advisory.

Whatever the consensus opinion may be, our team at StockStory cuts through the noise by conducting independent analysis to determine a company’s long-term prospects. That said, here are three stocks facing legitimate challenges and some alternatives worth exploring instead.

Denny's (DENN)

Consensus Price Target: $5.55 (0.9% implied return)

Open around the clock, Denny’s (NASDAQ: DENN) is a chain of diner restaurants serving breakfast and traditional American fare.

Why Do We Avoid DENN?

  1. Disappointing same-store sales over the past two years show customers aren’t responding well to its menu offerings and dining experience
  2. Free cash flow margin shrank by 8.7 percentage points over the last year, suggesting the company is consuming more capital to stay competitive
  3. Depletion of cash reserves could lead to a fundraising event that triggers shareholder dilution

At $5.50 per share, Denny's trades at 10.9x forward P/E. If you’re considering DENN for your portfolio, see our FREE research report to learn more.

Brunswick (BC)

Consensus Price Target: $66 (0.9% implied return)

Formerly known as Brunswick-Balke-Collender Company, Brunswick (NYSE: BC) is a designer and manufacturer of recreational marine products, including boats, engines, and marine parts.

Why Is BC Risky?

  1. Sales tumbled by 13% annually over the last two years, showing consumer trends are working against its favor
  2. Incremental sales over the last five years were much less profitable as its earnings per share fell by 4.2% annually while its revenue grew
  3. Waning returns on capital imply its previous profit engines are losing steam

Brunswick’s stock price of $65.40 implies a valuation ratio of 16.4x forward P/E. Read our free research report to see why you should think twice about including BC in your portfolio.

Guardant Health (GH)

Consensus Price Target: $61.95 (14.7% implied return)

Pioneering the field of "liquid biopsy" with technology that can identify cancer-specific genetic mutations from a simple blood draw, Guardant Health (NASDAQ: GH) develops blood tests that detect and monitor cancer by analyzing tumor DNA in the bloodstream, helping doctors make treatment decisions without invasive biopsies.

Why Is GH Not Exciting?

  1. Revenue growth over the past five years was nullified by the company’s new share issuances as its earnings per share fell by 19.6% annually
  2. Cash-burning tendencies make us wonder if it can sustainably generate shareholder value
  3. Limited cash reserves may force the company to seek unfavorable financing terms that could dilute shareholders

Guardant Health is trading at $54 per share, or 6.7x forward price-to-sales. Dive into our free research report to see why there are better opportunities than GH.

Stocks We Like More

When Trump unveiled his aggressive tariff plan in April 2025, markets tanked as investors feared a full-blown trade war. But those who panicked and sold missed the subsequent rebound that’s already erased most losses.

Don’t let fear keep you from great opportunities and take a look at Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

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