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Why Duolingo (DUOL) Stock Is Trading Lower Today

September 16, 2025 at 14:50 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

DUOL Cover Image

What Happened?

Shares of language-learning app Duolingo (NASDAQ: DUOL) fell 1.8% in the afternoon session after the company announced major product updates at its annual Duocon 2025 event, including a new integration with LinkedIn.

The mobile learning platform revealed that users can now add their "Duolingo Score" to their LinkedIn profiles, a move designed to help learners showcase their language skills in a professional context. This update aims to bridge the gap between online learning and real-world career impact. Additionally, Duolingo is expanding its popular Chess course with a launch on Android and a new player-versus-player mode for iOS. According to the company, these updates demonstrate its evolution from a language-learning app into a broader educational platform.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Duolingo? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Duolingo’s shares are extremely volatile and have had 38 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 4 days ago when the stock dropped 2.8% as reports revealed Apple's new AirPods will be able to translate conversations in real time, introducing a significant competitive threat.

The news created volatility for the language-learning app's stock, as a built-in translation feature from a tech giant like Apple could challenge Duolingo's market position. This latest drop adds to a difficult period for the company, which has seen its stock slide significantly over the past three months.

Despite the market's negative reaction to the potential competition, some analysts remain positive. For instance, KeyBanc Capital Markets recently reiterated its Overweight rating on the stock ahead of the company's upcoming Duocon event, viewing it as a potential positive catalyst for investor sentiment.

Duolingo is down 14.2% since the beginning of the year, and at $279.48 per share, it is trading 48.3% below its 52-week high of $540.68 from May 2025. Investors who bought $1,000 worth of Duolingo’s shares at the IPO in July 2021 would now be looking at an investment worth $2,011.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

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