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Why Cracker Barrel (CBRL) Stock Is Trading Lower Today

CBRL Cover Image

What Happened?

Shares of restaurant company Cracker Barrel (NASDAQ: CBRL) fell 2.4% in the afternoon session after Argus Research lowered its price target on the stock to $50 from $62. 

Despite the 19% reduction in the price target, the research firm maintained its "Buy" rating on the shares. This adjustment followed a series of other price target decreases from several other firms, including Citigroup, Truist Securities, Piper Sandler, and B of A Securities, which occurred on a prior date. The collective actions from market analysts pointed to growing concerns about the company's valuation.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Cracker Barrel? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Cracker Barrel’s shares are extremely volatile and have had 41 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 4 days ago when the stock gained 3.7% on the news that a key inflation data (PCE) aligned with forecasts, bolstering hopes for continued interest rate cuts from the Federal Reserve. The Personal Consumption Expenditures (PCE) price index, the central bank's preferred gauge of inflation, showed a slight year-over-year increase in August but did not surprise economists. This report was met with relief on Wall Street, as it suggests inflationary pressures remain contained, giving the Federal Reserve more leeway to continue its monetary easing policy. Investors interpreted the news as a positive sign that the Fed can support the economy without risking runaway inflation. The positive sentiment helped the major indices claw back some of the losses from a recent three-day slide, with stocks rising across various sectors.

Cracker Barrel is down 20.3% since the beginning of the year, and at $43.76 per share, it is trading 39.1% below its 52-week high of $71.86 from July 2025. Investors who bought $1,000 worth of Cracker Barrel’s shares 5 years ago would now be looking at an investment worth $381.65.

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