Investors looking for hidden gems should keep an eye on small-cap stocks because they’re frequently overlooked by Wall Street. Many opportunities exist in this part of the market, but it is also a high-risk, high-reward environment due to the lack of reliable analyst price targets.

These trade-offs can cause headaches for even the most seasoned professionals, which is why we started StockStory - to help you separate the good companies from the bad. Keeping that in mind, here are three small-cap stocks to swipe left on and some alternatives you should look into instead.

Asana (ASAN)

Market Cap: $1.51 billion

Born from the founders' frustration with the inefficiencies of email-based collaboration at Facebook, Asana (NYSE: ASAN) provides a work management platform that helps organizations track projects, set goals, and manage workflows in a centralized digital workspace.

Why Do We Think ASAN Will Underperform?

1. Average billings growth of 9.4% over the last year was subpar, suggesting it struggled to push its software and might have to lower prices to stimulate demand
2. Net revenue retention rate of 95.7% shows it has a tough time retaining customers
3. Software platform has intricate integration requirements for its enterprise clients, triggering long sales cycles that limit new customer additions

At $6.28 per share, Asana trades at 1.8x forward price-to-sales. To fully understand why you should be careful with ASAN, check out our full research report (it’s free).

Masimo (MASI)

Market Cap: $9.29 billion

Founded in 1989 to solve the "unsolvable problem" of accurate pulse oximetry during patient movement, Masimo (NASDAQ: MASI) develops and manufactures noninvasive patient monitoring technologies, including its breakthrough pulse oximetry systems that accurately measure blood oxygen levels even during patient movement.

Why Does MASI Give Us Pause?

1. Annual sales declines of 16.3% for the past two years show its products and services struggled to connect with the market during this cycle
2. Revenue base of $1.48 billion puts it at a disadvantage compared to larger competitors exhibiting economies of scale
3. Diminishing returns on capital from an already low starting point show that neither management’s prior nor current bets are going as planned

Masimo’s stock price of $178.01 implies a valuation ratio of 31.4x forward P/E. Check out our free in-depth research report to learn more about why MASI doesn’t pass our bar.

Columbia Banking System (COLB)

Market Cap: $8.25 billion

Created through the merger of two Pacific Northwest banking institutions with deep regional roots, Columbia Banking System (NASDAQ: COLB) operates Umpqua Bank, providing commercial, consumer, and wealth management services across eight western states.

Why Do We Think Twice About COLB?

1. Muted 6.7% annual revenue growth over the last two years shows its demand lagged behind its banking peers
2. Performance over the past five years shows its incremental sales were less profitable, as its 2.3% annual earnings per share growth trailed its revenue gains
3. Loan losses and capital returns have eroded its tangible book value per share this cycle as its tangible book value per share declined by 1.4% annually over the last five years

Columbia Banking System is trading at $27.92 per share, or 1x forward P/B. If you’re considering COLB for your portfolio, see our FREE research report to learn more.

High-Quality Stocks for All Market Conditions

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Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today.