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Why SiteOne (SITE) Shares Are Plunging Today

July 29, 2026 at 13:06 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

SITE Cover Image

What Happened?

Shares of agriculture products company SiteOne Landscape Supply (NYSE: SITE) fell 12.2% in the afternoon session after the company reported second-quarter financial results that missed Wall Street's expectations for both profit and revenue.

The company posted earnings of $3.14 per share, falling short of the analyst consensus of $3.29, while revenue of $1.53 billion was slightly below the $1.54 billion forecast.

Adding to the negative sentiment, adjusted EBITDA (a key measure of profitability) for the quarter also missed estimates, and the company's full-year guidance for the metric was below expectations. Following the disappointing report, the stock touched a new 52-week low.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy SiteOne? Access our full analysis report here, it’s free.

What Is The Market Telling Us

SiteOne’s shares are somewhat volatile and have had 14 moves greater than 5% over the last year. But moves this big are rare even for SiteOne and indicate this news significantly impacted the market’s perception of the business.

The biggest move we wrote about over the last year was 3 months ago when the stock dropped 14.3% on the news that it reported disappointing first-quarter 2026 financial results, missing both sales and earnings estimates and providing a weak outlook. The landscape supply company posted revenue of $940.1 million, falling short of analyst expectations of $980.8 million. The earnings miss was more pronounced, with a reported loss of $0.60 per share, which was wider than the consensus estimate of a $0.48 per share loss. Adding to investor concerns, SiteOne's guidance for full-year adjusted EBITDA was $440 million at the midpoint, below analyst forecasts of approximately $448.7 million. While net sales were essentially flat compared to the same period last year, organic revenue, a key performance indicator, decreased by 1%.

SiteOne is down 25.1% since the beginning of the year, and at $93.72 per share, it is trading 42.6% below its 52-week high of $163.25 from February 2026. Investors who bought $1,000 worth of SiteOne’s shares 5 years ago would now be looking at only $533.68.

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