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DraftKings (DKNG) Stock Trades Up, Here Is Why

September 02, 2026 at 13:40 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

DKNG Cover Image

What Happened?

Shares of fantasy sports and betting company DraftKings (NASDAQ: DKNG) jumped 4.3% in the afternoon session after Wolfe Research initiated coverage on the company with an Outperform rating. According to TipRanks, Wolfe Research analyst Peter Supino established the positive stance on DraftKings, signaling confidence in the company's prospects. The combination of a new bullish initiation and an affirmed positive outlook from Wall Street analysts helped bolster investor enthusiasm during the trading session.

The shares were trading at $24.47, up 4.4% from the previous close.

Is now the time to buy DraftKings? Access our full analysis report here, it’s free.

What Is The Market Telling Us

DraftKings’s shares are very volatile and have had 25 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 5 days ago when the stock gained 6.4% on the news that the company renewed its multi-year sports betting and daily fantasy sports partnership with the NFL ahead of the 2026 season. According to an announcement from the NFL, the league established multi-year partnerships designating DraftKings as an official sports betting operator and continuing its role as the Official Daily Fantasy Sports Partner.

DraftKings is down 31.4% since the beginning of the year, and at $24.47 per share, it is trading 48.9% below its 52-week high of $47.91 from September 2025. Investors who bought $1,000 worth of DraftKings’s shares 5 years ago would now be looking at only $400.74.

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