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Ottawa, ON – May 28, 2025 — TheNewswire – This week at CANSEC, Contextere is showcasing the proven impact of MADISON, its Industrial AI Insight Engine designed to support Canada’s defence, aerospace, and critical infrastructure sectors. While many in the space are exploring the possibilities of artificial intelligence, MADISON is already integrated into real environments.
MADISON delivers real-time, context-aware guidance to maintainers, field service teams, and compliance personnel working in high-consequence settings. Recent development work has focused on features like multilingual contextual insights, procedural guidance, incident alerts, work order and report generation, and natural language interrogation of streaming sensor data. Integration with enterprise systems like SAP and Microsoft Dynamics 365 Field Service is central as is cross platform support for iOS, Android, Windows, and Mac.
“We’ve seen firsthand how AI changes when it’s built for operators—not for dashboards,” said Carl Byers, Contextere’s Chief Strategy Officer. “The real breakthrough isn’t in the algorithm. It’s in how you get it to the person doing the work, in the moment it matters.”
MADISON integrates with existing enterprise tools without requiring replatforming or major digital overhauls, making it fast to deploy and easy to scale. It is already active in defence environments where uptime is non-negotiable and margins for error are razor thin.
“At this point, the conversation isn’t about whether AI belongs in defence—it’s about how you make it useful, usable, and secure,” said Gabe Batstone, Contextere’s CEO. “We’re focused on delivery. Not potential, not promise—delivery.”
As a Controlled Goods and ITAR-compliant Canadian company, Contextere continues to collaborate with system integrators, OEMs, and public sector partners to operationalize AI in support of Canadian capability, workforce modernization, and sustainment excellence.
At CANSEC 2025, the company will highlight real-world deployments and use cases where MADISON has already advanced technician performance, safety outcomes, and maintenance effectiveness—without requiring a new tech stack, a lab environment, or a learning curve.
About Contextere: Contextere is an industrial AI company providing real-time insights to support maintenance, repair, and operations. Our mission is to empower the world’s blue-collar workers with the skills, tools, and knowledge they need to reach their potential. Working with Fortune Global 500 companies Contextere has been recognized since 2015 as a global innovator by the World Economic Forum, Gartner, and Forbes. Learn more at: www.contextere.com
Company or Press Enquiries to: Mia Gazibekova, Sales & Marketing Coordinator (mia@contextere.com)
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