New Resource Encourages Couples to Ask the Right Questions Before Choosing IVF, IUI, or Herbal Alternatives
California, US, 25th October 2025, ZEX PR WIRE, In a world where fertility decisions often feel rushed, technical, and overwhelming, Project Life is pushing for a more thoughtful approach. The Toronto-based natural fertility company has released a timely new resource titled “10 Essential Questions to Ask Before Starting Fertility Treatment,” aimed at helping individuals and couples slow down and ask better questions before jumping into conventional care.
This educational push comes in response to growing interest in alternatives and complements to traditional fertility interventions such as IVF and IUI—particularly among women who’ve been labeled with “unexplained infertility” or told their only option is donor eggs.
At the heart of Project Life’s mission is the belief that fertility support should start with understanding the body, not overriding it. Dr. Yun Ye, a Traditional Chinese Medicine (TCM) specialist with over 40 years of clinical experience, co-founded the company with his daughter Selina after helping her overcome her own fertility struggles using a custom herbal protocol. That same protocol now powers Project Life’s personalized system, which begins with a 50-question quiz to uncover each client’s root imbalances.
The new article highlights 10 foundational questions every fertility seeker should explore—questions like:
-
Do I understand my root cause—or lack of one?
-
What does success look like beyond just getting pregnant?
-
Am I open to combining natural and clinical treatments?
Selina Ye, Project Life’s co-founder, said the resource isn’t about convincing people to choose one approach over another. “We want people to feel informed and empowered. Whether they end up working with us, their REI clinic, or both—it’s about putting the person back at the center of the fertility process.”
The article also shines light on often-overlooked factors, such as male fertility contributions, emotional support systems, and financial planning.
The conversation is especially relevant in urban centers like Toronto, where the demand for fertility services continues to rise—and so do costs and wait times. “People are starting to realize there’s no one-size-fits-all answer,” said Dr. Ye. “That’s why asking the right questions before treatment even begins is so important.”
About Project Life
Project Life is a Toronto-based fertility support company using personalized Traditional Chinese Medicine (TCM) herbal formulas to help individuals and couples conceive naturally. Founded by Dr. Yun Ye and his daughter Selina, the company offers a proprietary quiz-driven protocol to identify root imbalances and deliver customized herbal care. With thousands of reported success stories and a 75% natural conception rate, Project Life offers a compassionate and data-backed path to fertility wellness. Learn more at www.getprojectlife.com
