About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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The Trade Desk Appoints Naseem Tuffaha as Chief Growth Officer

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the appointment of Naseem Tuffaha as Chief Growth Officer. In this newly created role, Tuffaha will be responsible for scaling operations and growth initiatives across the company, including long-term workforce expansion and scaling the company’s global presence. Tuffaha will report to Jeff Green, The Trade Desk’s Co-founder and CEO, and will be based in the company’s Seattle office.

Tuffaha brings almost 30 years of business leadership experience to The Trade Desk, most recently as General Manager, Worldwide Sales & Go-To-Market at Microsoft, where he was responsible for global sales strategy and field operations across the Microsoft 365 and Surface businesses. Prior to that, Tuffaha was the Chief of Staff for the EVP of Microsoft’s Worldwide Commercial Business, where he led cross-organizational growth initiatives. In addition, he served as COO and CMO for Microsoft’s Middle East and Africa region, helping grow a multibillion-dollar business across 25 countries. In addition to his experience at Microsoft, Tuffaha was also CEO and Chief Revenue Officer of Fidesic Corporation, a venture-backed start-up that automates financial processes for midsize organizations.

“Whether it is managing small, agile teams, or large organizations with thousands of professionals, Naseem is a proven leader with a successful track record of high growth and operational excellence, all while developing exceptional teams,” said Green. “In 12 years, we have quickly established The Trade Desk as the default demand-side advertising platform for the open internet, but we have only scratched the surface of our growth potential. Naseem’s expertise and experience will be valuable as we strive to scale our company and deliver more value to our advertising clients around the world.”

“The Trade Desk and its clients are helping redefine an industry, and as a result, the company has achieved exceptional growth in a short time,” said Tuffaha. “I could not be more excited to join Jeff and the leadership team at this stage in the company’s journey and bring my knowledge and skills to the table to drive global expansion and growth in the years ahead.”

Tuffaha holds a bachelor’s degree in economics from Harvard University.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

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