About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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The Trade Desk Appoints Will Platt-Higgins as Executive Vice President of Business Development, North America

Global advertising technology leader The Trade Desk today announced the appointment of Will Platt-Higgins as Executive Vice President (EVP) of Business Development for North America. In this role, Platt-Higgins is responsible for leading business development strategy across North America, aligning the company’s revenue growth objectives with the evolving needs of brand marketers and agencies. Based in New York, Platt-Higgins reports to Jed Dederick, Chief Revenue Officer.

A respected industry leader, Platt-Higgins has over three decades of experience in global advertising and brand strategy. During his 12 years at Meta, he led its global client and agency partnerships business, developing commercial growth strategies and expanding partnerships with the world’s top agencies and brand. Before Meta, Platt-Higgins led Procter & Gamble’s multi-billion-dollar global hair and air-care businesses at WPP’s GREY Group, helping to drive growth across the portfolio of brands.

“Will brings extensive industry leadership to The Trade Desk at a time when agencies and brands are leaning into the power of programmatic more than ever,” said Jed Dederick, Chief Revenue Officer, The Trade Desk. “I’m thrilled to have Will join our team as our clients look to apply data to get the most out of every advertising dollar and show the impact on actual business growth and differentiation.”

“The Trade Desk is leading the future of advertising because it combines relentless customer focus with unmatched innovation,” said Platt-Higgins. “As media buying and creative strategies evolve to reflect our dynamic media consumption, agency and brand partners are turning to us for one reason – results. Our platform empowers smarter, evidence-based decisions through objective, transparent technology that drives real business outcomes. I’m thrilled to join a team that’s not only keeping up with change—but defining it.”

Platt-Higgins serves on the Board of Directors at The Ronald McDonald House, NY, The GaleWill Center for Opportunity & Progress, and the Board of Curriculum Advisors at FIT/ISCOM (SUNY). He is also a frequent contributor to industry thought leadership and keynote speaker on digital transformation. He holds a bachelor’s degree in psychology from the University of Bristol.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

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