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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
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  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
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  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Small Funding Big Dreams Two Tech Workers Disrupt the $800 Million Pet Gut-Health Market with a Paw-for-Paw Probiotic

Atlanta, GA — July 28, 2025 — When technical architects Michael Wang and Elliotte Baik left the code editor for the dog park, they noticed a pattern: every other pup owner was talking about tummy troubles. Two years, dozens of veterinary consultations, and one boot-strapped R&D sprint later, the pair are launching DLY Pets™ Probiotics for Dogs—and pledging to donate a month’s supply to a metro-Atlanta shelter dog for every jar sold.

The Launch

The soft-chew supplement delivers 1 billion CFU across five research-backed strains—Lactobacillus acidophilusEnterococcus faecium, and three soil-friendly Bacillus species—paired with 100 mg pumpkin seed and 100 mg ginger root for natural prebiotic support. Early customers report calmer bellies and fresher breath in as little as 48 hours.

“Big impact doesn’t have to come from a big corporation,” says co-founder Michael Wang“Our Paw-for-Paw model means every purchase fuels healthier guts for shelter dogs that rarely get premium nutrition.”

Why It Matters Now

• Exploding demand. The global pet-probiotic category will grow from $807 million this year to $1.14 billion by 2035, with U.S. sales surging at 7.4 % CAGR—driven largely by dog owners focused on digestive and immune health. (futuremarketinsights.com)

• Wellness over treats. U.S. pet-supplement sales just topped $2.7 billion, up 19 % since 2022 as pet parents shift from “spoiling” to “preventing.” (freedoniagroup.com)

• Functional-first buying. APPA’s 2025 Dog & Cat Report shows wellness-focused foods and functional supplements are the fastest-rising purchase driver despite inflation. (petfoodindustry.com)

Science Baked In

Peer-reviewed studies list ginger among the safest botanical remedies for canine digestive relief, while pumpkin seed extract shows promising anti-parasitic and gut-soothing properties in vivo. (pmc.ncbi.nlm.nih.gov, pmc.ncbi.nlm.nih.gov)

Voices From the Bowl

“Starting this cleared up my husky’s explosive diarrhea in two days—it’s a game-changer.” — Katy Mayer, early customer

Availability

DLY Pets™ Probiotics are live today on AmazonWalmart.com, and DLYPets.com. Bulk and subscription discounts launch next month.

About DLY Pets

Founded in 2023 and headquartered in Atlanta, DLY Pets is on a mission to give every dog a healthy gut and a happier life. Through its Paw-for-Paw program, the company donates a full course of probiotics to a shelter dog for every product sold.

Website: https://www.dlypets.com/ | Instagram: @dlypets

Contact
 WeekThink PR for DLY Pets
press@dlypets.com | ‪(404) 555-7614‬

 

Media Contact

Organization: DLY Pets

Contact Person: Elliotte Baik

Website: https://www.dlypets.com/

Email: Send Email

Country:United States

Release id:30453

View source version on King Newswire:
Small Funding Big Dreams Two Tech Workers Disrupt the $800 Million Pet Gut-Health Market with a Paw-for-Paw Probiotic

It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

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