About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

Forrester’s CX Summit North America 2024 Tackles Balancing GenAI With Human Capabilities To Deliver Exceptional Customer Experiences

By: via Business Wire

Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit North America event being held in Nashville, Tennessee, and digitally on June 17–20, 2024. According to Forrester, 40% of B2C marketing executives in the US were already exploring generative AI (genAI) use cases at the end of last year, but as business leaders use this technology to improve customer experiences, amplify marketing efforts, and enhance digital properties, they must strike the right balance between uniquely human capabilities, such as empathy, trust, and emotion, and deploying genAI tools.

CX Summit North America will provide actionable advice to customer experience (CX), B2C marketing, and digital leaders to help blend genAI with human capabilities to deliver experiences that drive greater customer trust and loyalty. This year’s Summit will also honor winners of Forrester’s 2024 North American Customer Obsession Awards, which recognize organizations that are implementing successful strategies to deliver outstanding customer experiences and accelerate business outcomes.

Noteworthy event sessions include:

  • Forge Boundless Experiences With Humans + AI. In this keynote, learn how to combine the power of AI with human capabilities to create differentiated customer experiences.
  • Don’t Get Canceled: Overcoming GenAI Consumer Backlash. This session will uncover the factors fueling the consumer backlash against AI, as well as ways for brands to control how they can deploy genAI responsibly.
  • Align To Win: CX, Digital, And Marketing. This keynote will reveal how alignment between the customer-facing functions of CX, digital, and marketing drives business growth.
  • Leveraging AI To Drive Customer Loyalty. This session will explore how customer loyalty will be impacted by AI over the next five years.
  • Introducing Your Future AI Consumer. This keynote will examine the latest data to understand the relationship between brands and consumers in the world of AI.

“Generative AI is having a transformative impact on customer experiences,” said Rick Parrish, event host and VP, research director at Forrester. “While it’s imperative for business leaders to understand the promise of AI for CX, marketing, and digital, they must not overlook the human element. At CX Summit North America, leaders will learn how to create experiences that foster customer trust and loyalty by harnessing the power of both humans and AI.”

In-person attendees at CX Summit North America can experience facilitated discussions, consulting workshops, and special sessions. They will also have access to several unique programs, including Forrester’s CX certification course, the Forrester Women’s Leadership Program, and the Executive Leadership Exchange, an invitation-only program for CX, marketing, and digital executives.

Resources:

  • Register to attend Forrester’s CX Summit North America.
  • View the full agenda and speakers for CX Summit North America.
  • Learn more about what to expect at this year’s CX Summit North America.
  • Follow @Forrester and #ForrCX for updates.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

Contacts

More News

View More
Trump’s Drug Price Cuts: Boom or Bust for These 3 Pharma Giants
Via MarketBeat
Topics Government Supply Chain World Trade
Tickers JNJ LLY PFE
3 Fintech Stocks That Are Set to Rise as Rates Fall
Via MarketBeat
Topics Economy
Tickers AFRM RKT UPST
Cleveland-Cliffs Rally Tops S&P 500, Can It Continue?
Via MarketBeat
Topics Government Stocks World Trade
Tickers CLF
3 Travel Stocks to Watch Heading Into the Holidays
Via MarketBeat
Tickers EXPE LUV RCL
Best Stocks Under $15? 3 Low-Priced Picks With Upside
Via MarketBeat
Tickers ENVX EPM FBRT
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.