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Sinclair and Feeding America® Launch Sinclair Cares: Summer Hunger Relief

By: via Business Wire

Fundraising Partnership to Help Provide Meals to Children This Summer When School is Not in Session

Sinclair to Donate $25,000

More than 20 Million children in America count on school meal programs. During the summer months, when school is out of session and school meals are no longer available, food banks step in to help get nutritious food to children during summer.

Sinclair today announced the company will partner with Feeding America® to launch Sinclair Cares: Summer Hunger Relief, an awareness and fundraising campaign to help provide 1 million meals to children and families across the U.S. this summer.

The campaign, which begins today, will run throughout June and July.

Through financial contributions, viewers can help provide access to meals to children and families in their local community. Campaign contributions will go directly to the local Feeding America food bank, based on the zip code on the donor’s credit card.

Through Feeding America, every $1 dollar donated helps provide at least 10 meals secured by Feeding America on behalf of local partner food banks.

The Sinclair Cares: Summer Hunger Relief campaign will be supported by a $25,000 donation from Sinclair.

The campaign will also be supported through public service campaigns across the company’s owned and/or operated television stations, Tennis Channel, and multicast networks Comet, CHARGE!, TBD, and The Nest.

In partnership with Feeding America, Sinclair will produce content to air throughout the campaign, and Sinclair will also produce a 30-minute special which will spotlight ways to help children stay nourished and healthy throughout the summer, featuring interviews with Feeding America partner food banks across the country. The special will air on Sinclair’s television stations June 29 and 30, and the stations will stream an extended version of the special on their respective websites on June 27.

The Sinclair Cares: Summer Hunger Relief donation portal will be open throughout June and July, with Sinclair hosting a concentrated day of giving on June 20.

“With 1 in 5 kids facing hunger in America**, this initiative is crucial in addressing the food insecurity that many children face during the summer months when school is not in session. After a successful campaign in 2022, we are proud to partner again with Feeding America to bridge the gap and help provide meals to the families in our communities,” said Rob Weisbord, Chief Operations Officer and President of Local Media.

“All children need nutritious food for their well-being today and brighter futures tomorrow, said Lauren Biedron, Feeding America's Senior Vice President of Corporate Partnerships. “We are so grateful for partners like Sinclair Broadcasting Group whose commitment to supporting Feeding America through its Sinclair Cares: Summer Hunger Relief campaign will help provide meals to children facing hunger this summer.”

Visit www.SinclairCares.com to donate to the Sinclair Cares: Summer Hunger Relief campaign or learn how to volunteer at a local Feeding America food bank.

About Sinclair Cares:

Sinclair Cares utilizes the strength of Sinclair Inc’s properties to uplift organizations and inspire audiences and employees to make a positive impact in their communities. A company-wide initiative, Sinclair Cares mobilizes Sinclair’s assets to support various community and charitable endeavors through financial assistance, volunteerism and raising awareness of important topics through Sinclair’s media platforms. Recent partnerships include Reading is Fundamental, National Diaper Bank Network, NAMI, Feeding America, Disabled American Veterans (DAV), The American Red Cross and The Salvation Army.

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE! and TBD. and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

About Feeding America

Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment.

We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.

* USDA Food and Nutrition Service. (2023). National School Lunch - Participation and Meals Served [Data Set]. USDA. https://fns-prod.azureedge.us/sites/default/files/resource-files/slsummar-8.pdf

**Source: https://www.feedingamerica.org/hunger-in-america/child-hunger-facts

Category: General

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