Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Westlake Royal Building Products™ Introduces Haint Blue Color for Royal® Reversible Beadboard/V-Groove Profile

A serene blue inspired by Southern traditions blends timeless charm with long-lasting performance

Westlake Royal Building Products (“Westlake Royal”), a Westlake company (NYSE: WLK), announced today the launch of Haint Blue, a new color for its 6” Reversible Beadboard/V-Groove Profile, part of the Royal® Trim & Mouldings line. Inspired by the century-old Southern tradition of painting porch ceilings blue, Haint Blue blends timeless charm with long-lasting performance.

“Color has the power to tell a story, and Haint Blue is one that combines heritage with thoughtful design. Rooted in Southern tradition, this hue brings a sense of comfort and character to outdoor spaces, while the profile’s versatile design meets the needs of both classic and contemporary aesthetics,” said Steve Booz, vice president of marketing at Westlake Royal Building Products. “At Westlake Royal, we’re proud to honor beautiful design traditions while offering durable, low-maintenance solutions that elevate outdoor living.”

With its soft, powdery color, Haint Blue brings a cheerful yet calming and inviting touch to outdoor spaces. The profile’s reversible design allows it to be installed as either classic beadboard or modern V-Groove planking, offering flexibility for a range of architectural styles.

Ideal for outdoor porches, ceilings and soffits, Royal Reversible Beaded Planking is crafted from durable, low-maintenance cellular PVC. It is moisture- and insect-resistant and does not require painting or frequent upkeep. Available in 1/2” x 5-3/4” x 18’ dimensions, installation is seamless due to its hidden nailing systems.

To learn more, visit https://royalbuildingproducts.com/haint-blue.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE: WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

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