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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
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  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Why Burlington (BURL) Stock Is Falling Today

BURL Cover Image

What Happened?

Shares of off-price retail company Burlington Stores (NYSE: BURL) fell 4.6% in the afternoon session after prominent financial commentator Jim Cramer described the company's recent guidance as "fairly tepid."

Cramer noted that while several retailers have strong prospects, Burlington's outlook placed it at the bottom of the group in his view. This negative commentary added to broader concerns facing the retail industry. Reports have highlighted that proposed changes to business rates, a form of property tax, could impact large retailers and department stores. According to the British Retail Consortium, such changes could force companies to close stores, reduce staff, or pass on costs to consumers through higher prices in order to protect their profit margins. This combination of company-specific criticism and sector-wide headwinds appears to be weighing on investor sentiment.

The shares closed the day at $267.13, down 4.4% from previous close.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Burlington? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Burlington’s shares are somewhat volatile and have had 13 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 7 days ago when the stock dropped 3.5% on the news that a much weaker-than-expected jobs report fueled concerns about a slowing economy and its impact on consumer spending. 

The latest data showed nonfarm payrolls rose by only 22,000 in August, significantly below the forecast of 75,000. Additionally, the unemployment rate climbed to 4.3%, its highest level since 2021. This report is a key indicator of economic health, and such weak figures suggest that consumers may have less discretionary income, leading to reduced spending. This trend adds pressure on a retail sector already facing challenges. Reports indicate that both single and multi-tenant retail properties have seen more space vacated than leased for the first time since the pandemic. With consumers expected to cut back on spending, particularly on clothing and other discretionary items, retailers could face a difficult period ahead, especially with the crucial holiday season approaching.

Burlington is down 6.6% since the beginning of the year, and at $266.91 per share, it is trading 11.4% below its 52-week high of $301.35 from September 2025. Investors who bought $1,000 worth of Burlington’s shares 5 years ago would now be looking at an investment worth $1,293.

Here at StockStory, we certainly understand the potential of thematic investing. Diverse winners from Microsoft (MSFT) to Alphabet (GOOG), Coca-Cola (KO) to Monster Beverage (MNST) could all have been identified as promising growth stories with a megatrend driving the growth. So, in that spirit, we’ve identified a relatively under-the-radar profitable growth stock benefiting from the rise of AI, available to you FREE via this link.

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