Experienced Leader to Help Drive Brand Awareness and Accelerated Growth of The Digital Forge
Markforged, creator of the integrated metal and carbon fiber additive manufacturing platform, The Digital Forge, today announced that Andrew Hally has been appointed Chief Marketing Officer (CMO), effective Jan. 4, 2022. As a member of the Company’s executive leadership team, Hally will be based in Markforged’s global headquarters in Watertown and report directly to Shai Terem, Markforged President and Chief Executive Officer.
Hally brings 25 years of deep, diverse technology marketing experience to this newly created role. As a results-driven, people-minded leader, Hally will oversee the Company’s entire marketing operations from strategy and brand positioning, to demand generation, through all aspects of product and corporate marketing and communications. He will work cross-functionally across the business to align and amplify marketing efforts with Markforged’s accelerated growth plans and goals.
“The most interesting years of my early career combined hardware and software technology breakthroughs to accelerate 3D design and prototyping,” said Hally. “Today, the advance of 3D printing into end-use parts promises to transform manufacturing across industries, with benefits not only for engineers and firms but also for the environment and society. I’m honored and excited to join the team at Markforged to help realize this important vision.”
Hally joins Markforged from Bynder, a global leader in digital asset management, where as CMO he and his team scaled up pipeline generation, established customer marketing and formalized account-based marketing. Previously, he served as CMO at Allego, a leading sales enablement platform provider. He has also held marketing leadership positions at Cazena, Bullhorn, Unica and SensAble Technologies, where he first experienced the transformative power of 3D printing. Hally holds a Bachelor's degree from Harvard University.
“Every day, our team works enthusiastically because we believe in the potential of The Digital Forge and how it can reinvent manufacturing,” said Terem. “We are excited to welcome Andrew to our team to help harness the excitement to deliver this message to all of our stakeholders. As an innovative leader with experience leading marketing teams for high growth companies, Andrew will help us ensure Markforged, and The Digital Forge, are seen as a critical player and thought leader in building the future of distributed manufacturing.”
Markforged (NYSE: MKFG) is reimagining how humans build everything by leading a technology-driven transformation of manufacturing with solutions for enterprises and societies throughout the world. The Markforged Digital Forge brings the power and speed of agile software development to industrial manufacturing, combining hardware, software, and materials to solve supply chain problems right at the point-of-need. Engineers, designers, and manufacturing professionals all over the world rely on Markforged metal and composite printers for tooling, fixtures, functional prototyping, and high-value end-use production. Markforged is headquartered in Watertown, Mass., where it designs its products with over 350 employees worldwide. To learn more, visit www.markforged.com.
Special Note Regarding Forward-Looking Statements
This press release contains forward-looking statements that are based on beliefs and assumptions and on information currently available. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing” or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from the information expressed or implied by these forward-looking statements. Although Markforged believes that it has a reasonable basis for each forward-looking statement contained in this press release, Markforged cautions you that these statements are based on a combination of facts and factors currently known by it and its projections of the future, about which it cannot be certain. Forward-looking statements in this press release include, but are not limited to, the impact of the Company’s new Chief Marketing Officer on Markforged and its growth plans and goals, statements related to product development and innovation, and statements regarding the potential benefits to consumers of Markforged products. Markforged cannot assure you that the forward-looking statements in this press release will prove to be accurate. These forward looking statements are subject to a number of risks and uncertainties, including, among others, general economic, political and business conditions and other factors discussed under the header “Risk Factors” in Markforged’s most recent registration statement on Form S-1, Markforged’s most recent periodic report on Form 10-Q and other filings with the Securities and Exchange Commission (“SEC”).. Furthermore, if the forward-looking statements prove to be inaccurate, the inaccuracy may be material. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by us or any other person that Markforged will achieve its objectives and plans in any specified time frame, or at all. The forward-looking statements in this press release represent Markforged’s views as of the date of this press release. Markforged anticipates that subsequent events and developments will cause its views to change. However, while Markforged may elect to update these forward-looking statements at some point in the future, Markforged has no current intention of doing so except to the extent required by applicable law. You should, therefore, not rely on these forward-looking statements as representing Markforged’s views as of any date subsequent to the date of this press release.