Cloud-Based Ad Sales Order Management Software Suite is Customized for Spectrum Reach’s Specific Needs
ShowSeeker, creator of the U.S. advertising industry’s fastest-growing, cloud-based order management system, today announced a collaboration with Spectrum Reach, the advertising sales business of Charter Communications, Inc. The recent launch of Pilot®, ShowSeeker’s solution to automated workflows in the media sales business, follows Spectrum Reach’s full implementation of the Pilot® platform -- marking a significant evolution of the industry’s advertising ecosystem.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231109740004/en/
ShowSeeker's Pilot® platform, now fully implemented by Spectrum Reach, propels the ad sales industry with automated workflows and cloud-based order management. (Graphic: Business Wire)
"We launched the Pilot platform as our dedicated order management system after collaborating with ShowSeeker to create a solution to optimize the order entry process,” said Chris Faw, SVP of Operations at Spectrum Reach. “Pilot not only streamlines our workflows, but also equips us with a modernized solution that adapts to the evolving demands of both linear television and advanced advertising."
Spectrum Reach has fully deployed Pilot® throughout its advertising sales footprint, which includes 91 Designated Market Areas across 36 states. Since deployment, the Spectrum Reach teams have used Pilot® to generate more than 290,000 orders for its local, regional and national clients.
“Spectrum Reach has been a phenomenal partner throughout this transformative journey,” said Jeff Blaszak, VP of Operations & Strategy at ShowSeeker. “As one of the nation’s largest MVPDs, their commitment to innovation has made for a seamless transition from their previous platforms to Pilot, and we’re excited for their partnership in this ever-changing advertising landscape.”
ShowSeeker streamlines the ad sales, buying and planning process for video service providers with an easy-to-use, cloud-based platform that facilitates every step from proposal generation to campaign performance tracking. ShowSeeker’s robust AdTech tools help optimize and better monetize ad sales by automating tasks, reducing manual workloads, and increasing operational efficiencies. Integrated data insights ensure ad buys are targeted, effective, and highly customizable, all to ultimately drive better ROI for buyers and sellers alike.
Since its founding in 2003, ShowSeeker has become a leading provider of ad sales management, planning and workflow solutions for the cable TV industry. In today’s fragmented TV landscape, operators have come to rely on the incremental revenue generated by the ShowSeeker platform.
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.
Spectrum Reach deploys ShowSeeker's Pilot® for seamless ad sales order management. #SpectrumReach #ShowSeeker #AdTech #TVAdvertising #WorkflowManagement
Bob Gold & Associates