Principal Financial Group® names Anthony Shea Treadway to lead U.S. Insurance Solutions distribution

Principal Financial Group® today announced industry expert Anthony Shea Treadway will join the company to lead the insurance solutions distribution team. As a senior vice president and head of U.S. Insurance Solutions (USIS) Distribution, Treadway will report to Amy Friedrich, president of USIS, effective November 7.

Treadway is a 20-year veteran of the insurance industry, with significant experience as a strategic distribution leader focused on technology solutions, small business, and key client management. Prior to joining Principal®, he spent his career with Unum serving in various distribution and leadership roles, including most recently as senior vice president of field and market development at Colonial Life, vice president of Unum small business, and regional vice president of sales and client management.

“Shea will continue to build on our effort to provide innovative solutions to the business market,” Friedrich said. “I’m excited to welcome Shea to Principal; his leadership will help drive success through our strategic focus on multiple distribution channels, overall growth, and profitability. He brings expertise in affiliated, independent and wholesaler distribution—all critical growth channels for Principal.”

Treadway obtained his Bachelor of Arts in political science from Yale University and his Master of Business Administration from the University of Michigan Ross School of Business. In addition to his professional work, Treadway and his family are very involved in their community and focus their efforts on education, health care, and youth athletics.

About Principal Financial Group®

Principal Financial Group® (Nasdaq: PFG) is a global financial company with 18,500 employees1 passionate about improving the wealth and well-being of people and businesses. In business for more than 140 years, we’re helping more than 54 million customers1 plan, protect, invest, and retire, while working to support the communities where we do business, and build a diverse, inclusive workforce. Principal® is proud to be recognized as one of America’s 100 Most Sustainable Companies2, a member of the Bloomberg Gender Equality Index, and a Top 10 “Best Places to Work in Money Management3.” Learn more about Principal and our commitment to building a better future at

1 As of June 30, 2022

2 Barron’s, 2022

3 Pensions & Investments, 2021

Insurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Company®. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392.

©2022 Principal Financial Services, Inc.


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