A New Era of Supplements Arrives at America's Most Beloved Retailer

SAN DIEGO, CA / ACCESS Newswire / October 29, 2025 / Durana Elmi, trailblazing female founder of Cymbiotika, has announced a historic milestone: the nationwide launch of Cymbiotika supplements at Target stores and Target.com. This partnership marks Cymbiotika's largest retail expansion to date and its first entry into a national retailer, further cementing Elmi's position as one of the most influential women shaping the wellness industry today.

Under Elmi's leadership, Cymbiotika has redefined what it means to take supplements. Her vision was ambitious yet clear: to disrupt a dated industry by combining science backed innovation, premium quality, and modern convenience. Since launching, the brand has become a cultural force, selling over 100 million packets while building a passionate community of wellness-driven consumers.

"For me, Cymbiotika has always been about more than supplements-it's about empowerment," said Durana Elmi, Founder of Cymbiotika. "As a woman in business, partnering with a national retailer like Target represents not only growth for our brand but also progress for female entrepreneurs everywhere. This launch is proof that accessibility and innovation can coexist, and I am proud to lead a company that is bringing wellness to more households than ever before."

The Cymbiotika x Target Launch

Target guests will now find four of Cymbiotika's hero products in the Vitamins, Minerals, and Supplements (VMS) aisle nationwide and online:

• Liposomal Glutathione - A master antioxidant for cellular health and protection.

• Liposomal Vitamin C - A vital antioxidant that supports immunity, collagen production, skin health, and overall vitality.

• Irish Sea Moss - A nutrient rich formula with minerals, prebiotics, and postbiotics to elevate gut and skin health.

• Liposomal Magnesium Complex - A 3-in-1 blend designed to ease stress, balance mood, and promote restful sleep.

With exclusive 12-count packs designed specifically for Target shoppers, Cymbiotika makes it easier than ever for consumers to embrace wellness on the go, reinforcing the brand's mission of "accessibility without compromise."

Amanda Nusz, Senior Vice President of Merchandising, Essentials & Beauty at Target, commented: "The launch of Cymbiotika brings an innovative, science backed brand into our assortment, offering guests high-quality supplements in convenient formats they can trust. We're thrilled to welcome Cymbiotika into Target stores nationwide and online, giving our guests more ways to prioritize their everyday health."

A Founder's Vision Brought to Life

Durana Elmi's journey as a first generation female founder is central to Cymbiotika's ethos. Her leadership has been defined by fearless innovation and a deep commitment to raising the standard for wellness, particularly for women and families seeking healthier lifestyles. By building a brand rooted in trust, integrity, and science, Elmi has positioned Cymbiotika not only as a supplement company but as a movement toward better health for all.

Looking forward, Cymbiotika will expand its presence in Target with additional products launching throughout late 2025 and into 2026, building toward a full-scale national rollout. The debut arrives under the brand's bold new tagline: "A New Era of Supplements is Here."

For more information, visit www.Cymbiotika.com or follow @DuranaElmi and @Cymbiotika on social media.

Media Contact:

Nik Richie
Warrior Network Agency (WNA)
Email: Nik@wn-agency.com

About Durana Elmi: Durana Elmi is a dynamic entrepreneur, sustainability advocate, and the co-founder, Chief Operating Officer (COO) and Chief Experience Officer (CXO) of Cymbiotika, a leading wellness company known for producing cutting-edge, organic, and science-backed supplements. Under her leadership, Cymbiotika has grown into a leading force in the wellness and supplement industry, emphasizing holistic health, sustainability, and eco-consciousness in all its products.

SOURCE: Cymbiotika