A Strategic Evolution of Sales and Content Divisions

Sinclair Broadcast Group today announced the launch of two major initiatives: AMP Sales & Marketing Solutions, a reimagined advertising sales and integrated marketing division, and AMP Media, a dynamic new brand focused on non-news content and original programming. These developments represent key milestones in the company's ongoing transformation to expand its offerings and redefine how it engages clients, audiences, and partners.

Beginning next month, Sinclair’s sales division will become AMP Sales & Marketing Solutions, a unified advertising sales and integrated marketing team, delivering innovative, creative, and tech-forward campaigns for brands across the U.S.

“This transformation to AMP Sales & Marketing Solutions is more than a rebrand- it’s a strategic evolution designed to empower Sinclair’s sales teams with tools, opportunities, and support to thrive in a changing industry,” said Ryan Moore, SVP and Chief Revenue Officer. “From recruiting and onboarding to training and tools, we are revamping our internal processes to build a stronger, unified team with cutting-edge resources, positioning AMP Sales & Marketing specialists to deliver even greater impact for clients and for their careers.”

In addition, Sinclair is launching AMP Media, which will serve as Sinclair’s overarching content brand, blending industry-leading programming and storytelling with cutting-edge technology and creativity. AMP Media will serve as the umbrella for Sinclair’s non-news original content, including podcasts like “The Triple Option,” “Throwbacks” and “Unfiltered Soccer with Landon Donovan and Tim Howard” as well as social verticals, with more exciting developments to come.

“As Sinclair continues its transformation from a traditional broadcast company to a multi-platform media organization, the launch of AMP Sales & Marketing Solutions and AMP Media signals our commitment to reshaping how we engage with consumers and deliver value to clients across all media touchpoints, focusing on One Partner, Endless Possibilities,” said Rob Weisbord, Chief Operating Officer and President of Local Media. “These bold initiatives reflect our ongoing efforts to innovate, drive growth, and enhance our impact across the evolving media ecosystem.”

Sinclair plans to unveil a new client-facing landing page and comprehensive media campaign in the coming weeks to formally introduce AMP to the market. The campaign will include a mix of linear, digital, OTT/CTV, social, audio, and more.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

Category: General

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