Accenture (NYSE: ACN) has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. By aligning strategies with client needs, the firm is enabling global B2B organizations to achieve growth. MomentumABM will join Accenture Song—the world’s leading tech-powered creative group—significantly strengthening its ability to help B2B marketing leaders transform marketing in an era of increasing complexity, fierce competition and heightened client expectations.

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Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies.

Founded in 2011, MomentumABM provides B2B marketing advisory services across the full marketing ecosystem—from customer growth strategy development and operating model design to capability building and program execution.

With a team of approximately 90 specialists based in London and Boston, MomentumABM has a proven track record of helping organizations in the technology, B2B services, and financial sectors align commercial teams with client insights, optimize marketing strategies, and drive long-term value creation. Its capabilities were further strengthened by the acquisition of ITSMA five years ago.

As B2B marketing continues to evolve from traditional approaches to integrated digital-first strategies, the global market for B2B marketing services is expected to grow from $22.77 billion in 2025 at a CAGR of 6.7% through 2030¹. MomentumABM’s capabilities will help Accenture Song better serve enterprise clients seeking to reinvent their approach through integrated customer-centric growth strategies, connected sales and service models, and AI-powered personalization.

“With the acquisition of MomentumABM, Accenture Song continues its commitment to help B2B marketing leaders accelerate customer growth and reinvent the future of marketing,” said Sohel Aziz, Accenture Song lead for the UK, Ireland and Africa. “MomentumABM is an essential part of this transformation, and together, we will work with clients to redesign operating models, develop future-oriented capabilities, and help our clients grow by becoming more relevant for B2B customers.”

“MomentumABM’s approach is aligned with our vision of the future of B2B growth,” said Shaheen Sayed, Head of Accenture in the UK, Ireland, and Africa. “Marketing reinvention is a strategic priority for Accenture, especially in complex B2B industries. We’re excited to welcome the MomentumABM team and to bring their capabilities, and best practices to support our clients.”

Alisha Lyndon, CEO and founder of MomentumABM, added: “Marketing leaders face rising pressure to deliver growth against a backdrop of heightened client expectations. At MomentumABM, we’ve helped leaders adapt to buyer complexity, set new standards for market engagement, and drive marketing-wide transformation. By joining Accenture Song, we will bring together our B2B marketing expertise and innovation in account-based marketing with Song’s global scale, broader customer reinvention capabilities, and AI investments. This combination enables us to help clients define and scale strategies, strengthen operations, and pursue client-centric growth.”

MomentumABM brings proprietary methodologies and practices, including the ABM Adoption Framework, B2B marketing decision support methodologies, and insights such as the Customer Buying Index (CBX), based on research of C-suite decision makers from global organizations. The firm also holds the Global Marketing Excellence Awards and offers a recognized certification in Account-Based Marketing.

MomentumABM is the latest in a series of strategic acquisitions by Accenture Song aimed at expanding its marketing transformation capabilities. Recent acquisitions include Unlimited, GemSeek, Mindcurv, and ConcentricLife.

The terms of the transaction were not disclosed.

Forward-Looking Statements

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These risks include, without limitation, risks that: the transaction might not achieve the anticipated benefits for Accenture; Accenture’s results of operations have been, and may in the future be, adversely affected by volatile, negative or uncertain economic and political conditions and the effects of these conditions on the company’s clients’ businesses and levels of business activity; Accenture’s business depends on generating and maintaining client demand for the company’s services and solutions including through the adaptation and expansion of its services and solutions in response to ongoing changes in technology and offerings, and a significant reduction in such demand or an inability to respond to the evolving technological environment could materially affect the company’s results of operations; if Accenture is unable to match people and their skills with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; Accenture faces legal, reputational and financial risks from any failure to protect client and/or company data from security incidents or cyberattacks; the markets in which Accenture operates are highly competitive, and Accenture might not be able to compete effectively; Accenture’s ability to attract and retain business and employees may depend on its reputation in the marketplace; if Accenture does not successfully manage and develop its relationships with key ecosystem partners or fails to anticipate and establish new alliances in new technologies, the company’s results of operations could be adversely affected; Accenture’s profitability could materially suffer if the company is unable to obtain favorable pricing for its services and solutions, if the company is unable to remain competitive, if its cost-management strategies are unsuccessful or if it experiences delivery inefficiencies or fail to satisfy certain agreed-upon targets or specific service levels; changes in Accenture’s level of taxes, as well as audits, investigations and tax proceedings, or changes in tax laws or in their interpretation or enforcement, could have a material adverse effect on the company’s effective tax rate, results of operations, cash flows and financial condition; Accenture’s results of operations could be materially adversely affected by fluctuations in foreign currency exchange rates; changes to accounting standards or in the estimates and assumptions Accenture makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; as a result of Accenture’s geographically diverse operations and strategy to continue to grow in key markets around the world, the company is more susceptible to certain risks; if Accenture is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; Accenture might not be successful at acquiring, investing in or integrating businesses, entering into joint ventures or divesting businesses; Accenture’s business could be materially adversely affected if the company incurs legal liability; Accenture’s global operations expose the company to numerous and sometimes conflicting legal and regulatory requirements; Accenture’s work with government clients exposes the company to additional risks inherent in the government contracting environment; if Accenture is unable to protect or enforce its intellectual property rights or if Accenture’s services or solutions infringe upon the intellectual property rights of others or the company loses its ability to utilize the intellectual property of others, its business could be adversely affected; Accenture may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent Annual Report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

¹ Source: https://www.businessresearchinsights.com/market-reports/b2b-market-118871.

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