Strategic acquisition strengthens UST’s leadership in the evolving Workday ecosystem and accelerates delivery of next-generation, AI-powered enterprise solutions

UST, a leading AI and technology transformation solutions company, has acquired Intecrowd LLC (Intecrowd), a globally recognized boutique Workday Partner specializing in strategic deployments and full lifecycle support for Workday solutions. This strategic move will improve UST’s ability to meet the needs of its global client base while also expanding its portfolio in the dynamic Workday ecosystem. Acquiring Intecrowd strengthens UST’s position in the Workday market and enhances its ability to deliver innovative, AI-powered solutions at scale.

As part of UST’s strategy to expand its enterprise application capabilities and deliver its SaaS++ value proposition to Global 2000 customers, the acquisition of Intecrowd significantly strengthens the company’s Workday services. Intecrowd’s proven, Workday-certified implementation expertise complements UST’s global scale to enable faster deployments, continuous optimization, and more measurable outcomes. The two companies will accelerate time-to-value by combining implementation excellence with AI-ready data foundations, intelligent automation, and AI-driven solutions, which will enhance the efficiency and effectiveness of their service delivery to clients.

Founded in 2014 and headquartered in Lake Worth, Florida, USA, Intecrowd, with over 250 employees in the US, India, Australia, Canada, New Zealand, the Philippines, Poland, Germany, and the UK, is a globally respected leader in Workday services. Its exclusive focus on Workday has earned the company a reputation for excellence, reinforced by strong client retention and a consistent track record of delivering high-quality outcomes.

As a full-service Workday partner, Intecrowd provides end-to-end capabilities across Workday Human Capital Management (HCM), Workday Financial Management, and Workday Extend. Intecrowd is also one of the first Workday partners authorized to build applications using Workday Extend. The company has twice won the Workday Hackathon for its development of advanced solutions. Intecrowd earned a Responsible AI Badge for its AI Translation Generator app and was recently named 2026 Workday Partner of the Year for AI Excellence. Intecrowd further enhances customer outcomes through AI-driven deployment accelerators, advanced analytics, and proprietary built on Workday apps that reduce implementation time and cost while unlocking actionable insights.

“The acquisition of Intecrowd aligns with UST’s inorganic growth strategy to build depth in key service offerings. Strengthening our Workday capabilities supports our focus on domain‑led AI solutions and innovation across our service lines. By bringing this expertise into UST’s global operating model, we are creating a scalable platform that supports efficient growth and long‑term value creation,” said Vijay Padmanabhan, Chief Financial Officer, UST.

“Intecrowd’s unwavering dedication to excellent service for the Workday platform has made it a leader in this critical ecosystem. The integration of Intecrowd into our Business Application portfolio is strategically aligned with Workday’s accelerating market momentum and its forward-looking innovation, especially in the area of artificial intelligence. This acquisition empowers UST to better meet global client needs in an ever-evolving technology landscape,” said Kailash Attal, Chief Solutions Officer, UST.

“We are delighted to join UST. By combining UST’s scale and AI leadership with Intecrowd’s deep expertise in Workday, we are creating one of the world’s leading Workday partners. As Workday continues to lead in enterprise AI, we are well-positioned to accelerate AI adoption to drive HR and finance gains across our global customer base,” said Don McDougal, Founder and Chief Executive Officer, Intecrowd.

Clearsight Advisors acted as the financial advisor to Intecrowd LLC.

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About UST

Since 1999, UST has worked side by side with the world's best companies to make a powerful impact through transformation. Powered by technology, driven by AI, inspired by people, and led by our purpose, we partner with our clients from design to operation. Our AI-driven digital solutions, proprietary platforms, engineering, R&D, products, and innovation ecosystem turn core challenges into impactful, disruptive solutions. With deep industry knowledge and a future-ready mindset, we infuse expertise, innovation, and agility into our clients' organizations—delivering measurable value and positive lasting change for them, their customers, and communities around the world. Together, with 30,000+ employees in 30+ countries, we build for boundless impact—touching billions of lives in the process. Visit us at www.UST.com.

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