illumin Reports Third Quarter 2023 Financial Results

Total Revenue of $29.6 million Up 2.4% YoY
348% YoY Increase in illumin Self-Serve Revenue

(All monetary figures are expressed in thousands of Canadian dollars unless otherwise stated)

TORONTO, Nov. 09, 2023 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (โ€œilluminโ€ or the โ€œCompanyโ€), a journey advertising technology company that empowers marketers to make smarter decisions about communicating with online consumers, today announced its financial results for the third quarter ended September 30, 2023.

Third Quarter 2023 Highlights

  • Third quarter 2023 revenue was $29.6 million up 2.4% year-over-year, reflecting growth in our self-serve business.
  • illumin self-serve revenue was up 348% to $5.1 million, compared to $1.2 million in the year ago period and represented 17% of total revenue, up from 16% in Q2 2023. Self-serve growth was driven by an increase in new customers and platform utilization.
  • The Company onboarded 33 net new self-serve clients during the quarter, reflecting sales initiatives targeting higher-spend clients and positioning the Company for continued illumin self-serve revenue growth in Q4 2023.
  • Third quarter 2023 gross margin was 47%, compared to 51% for the same period in 2022, reflecting changes in both geographic mix and an increasing proportion of self-service revenue.
  • Net revenue or gross profit (revenue less media costs) for the three months ended September 30, 2023 was $13.9 million, compared with $14.8 million in the same quarter in the prior year.
  • Adjusted EBITDA was $0.2 million for the third quarter, compared to $1.6 million in the prior year period, primarily due to ongoing strategic investments in R&D, sales and marketing to support our growth as well as lower margin revenue outside of North America.
  • Q3 2023 net income was $0.8 million, compared to net income of $3.2 million in Q3 2022, the decrease was primarily a result of lower Adjusted EBITDA and foreign exchange impact due to a weakened US dollar compared to the prior year period.
  • At September 30, 2023, the Company had cash and cash equivalents of $60 million, compared to $86 million as of December 31, 2022. This decrease was attributable to positive cash flow from operations ($1.3 million), which was more than offset by a combination of share repurchases ($14.6 million), net loan repayments ($4.4 million), lease payments ($2.4 million), and strategic investments in our business ($5.5 million).
  • At the conclusion of the previously announced substantial issuer bidย (โ€œSIBโ€) on August 31, 2023, the Company repurchased 4.6 million of its outstanding common shares at a purchase price of $2.65 per share for an aggregate purchase price of approximately $12.2 million.
  • On September 11, we voluntarily delisted and ceased trading on the Nasdaq Capital Market. illuminโ€™s shares continue to be listed on the Toronto Stock Exchange under the trading symbol โ€œILLMโ€.
  • On October 26, the Company announced the planned transition of its Chief Executive Officer, Tal Hayek. Once a new CEO is appointed, Mr. Hayek will transition from his current CEO role to that of Non-Executive Vice Chairman on the Board of Directors of illumin.

Tal Hayek, Co-Founder and Chief Executive Officer of illumin, stated, โ€œDuring the third quarter, we generated substantial year-over-year growth in illumin self-serve revenue. We also continued to enhance the illumin brand by establishing a fully integrated connection with Meta to provide new Facebook and Instagram capabilities, allowing end-to-end Social Advertising, and thereby providing marketers with additional connected journey advertising intelligence.โ€

Mr. Hayek added, โ€œWe are encouraged by the year-over-year growth generated by our illumin self-serve offering and together with very positive and ongoing customer feedback, we will look to refine our sales efforts and identify additional strategic opportunities within the marketplace for this offering. We have also bolstered our efforts aimed at signing long-term self-serve contracts, including guaranteed revenue minimums with terms greater than one yearโ€.

โ€œFinally, regarding my intention to transition my role as a co-founder of illumin - Iโ€™m extremely proud of what we have accomplished together with this incredibly talented team. We have brought a revolutionary illumin journey advertising platform to life. I am committed to working closely with the Board and my eventual successor for a smooth transition and to ensure we take the Company to the next level,โ€ concluded Mr. Hayek.

Elliot Muchnik, illuminโ€™s Chief Financial Officer, commented, โ€œIn addition to sales growth, we achieved positive Adjusted EBITDA in the quarter despite a challenging macroeconomic environment. Moreover, our planned normal course issuer bid (โ€œNCIBโ€), following the completion of our SIB, shows our unwavering belief in illuminโ€™s potential.

In addition, the Company generated positive cash from operations of $1.3 million for the nine months ended, an improvement of $2.5 million from the prior year. This further bolsters our exceptionally strong balance sheet and allows us to continue investing in illuminโ€™s future and to build upon our market-leading status.โ€

The following table presents a reconciliation of net income (loss) to Adjusted EBITDA for the periods ended:

ย Three months endedNine months ended
ย September 30,September 30,September 30,September 30,
ย ย 2023

ย 2022
(As restated)
ย 2023

ย 2022
(As restated)
Net income (loss) for the period$ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 762ย $ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 3,153ย $ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย (8,409)$ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 66ย 
Adjustments:ย ย ย ย 
Finance costs (income)ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย (612)ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 158ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย (1,594)ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 430ย 
Foreign exchange loss (gain)ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย (1,666)ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย (5,836)ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 793ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย (7,228)
Depreciation and amortizationย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 1,433ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 1,125ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 4,372ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 3,527ย 
Income tax expense (benefit)ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย (1,413)ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 1,379ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย (1,177)ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 1,432ย 
Share-based compensationย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 1,571ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 1,544ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 4,584ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 4,606ย 
Severance expensesย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 119ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 116ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 367ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 398ย 
Other expensesย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย -ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย -ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย -ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 79ย 
Total adjustmentsย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย (568)ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย (1,514)ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 7,345ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 3,244ย 
Adjusted EBITDA$ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 194ย $ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 1,639ย $ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย (1,064)$ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 3,310ย 

Conference Call Details:

Date: Thursday, November 9, 2023
Time: 8:30AM Eastern Time

To register for the conference call webcast and presentation, please visit

https://illumin.com/investor-information/earnings-call/

Please connect 15 minutes prior to the conference call to ensure time for any software download that may be needed to hear the webcast.

A recording of the conference call webcast will be available after the call by visiting the Companyโ€™s website at https://illumin.com/investor-information/

Non-IFRS Measures

This press release makes reference to certain non-IFRS measures. These measures are not recognized measures under IFRS, do not have a standardized meaning prescribed by IFRS, and are therefore unlikely to be comparable to similar measures presented by other companies. Rather, these measures are provided as additional information to complement those IFRS measures by providing further understanding of our results of operations from management's perspective. Accordingly, these measures should not be considered in isolation nor as a substitute for analysis of our financial information reported under IFRS. We use non-IFRS measures including โ€œrevenue less media costsโ€, โ€œrevenue less media costs marginโ€, โ€œAdjusted EBITDAโ€ and โ€œAdjusted Net Income (Loss)โ€ (as well as other measures discussed elsewhere in this press release).

The term โ€œrevenue less media costs marginโ€ refers to the amount that โ€œrevenue less media costsโ€ represents as a percentage of total revenue for a given period, while the term โ€œrevenue less media costsโ€ refers to the net amount of revenue after deducting direct media costs. Revenue less media costs is used for internal management purposes as an indicator of the performance of the Companyโ€™s solution in balancing the goals of delivering excellent results to advertisers while meeting the Companyโ€™s margin objectives and, accordingly, the Company believes it is useful supplemental information.

โ€œAdjusted EBITDAโ€ refers to net income (loss) after adjusting for finance costs (income), impairment loss, fair value gain, income taxes, foreign exchange loss (gain), depreciation and amortization, share-based compensation, acquisition and related integration costs, severance expenses and adjustments to the carrying value of investment tax credits receivable. The Company believes that Adjusted EBITDA is useful supplemental information as it provides an indication of the results generated by the Companyโ€™s main business activities before taking into consideration how those activities are financed and taxed and prior to taking into consideration depreciation of property and equipment and certain other items listed above. It is a key measure used by the Companyโ€™s management and board of directors to understand and evaluate the Companyโ€™s operating performance, to prepare annual budgets and to help develop operating plans.

โ€œAdjusted Net Income (Loss)โ€ refers to net income (loss) after adjusting for non-cash items such as impairment loss, fair value gain, depreciation and amortization, share-based compensation, and foreign exchange loss (gain). The Company believes that Adjusted Net Income (Loss) is useful supplemental information as it provides an indication of the results generated by the Companyโ€™s main business activities on a cash basis. It is another key measure used by the Companyโ€™s management and board of directors to understand and evaluate the Companyโ€™s operating performance, to prepare annual budgets and to help develop operating plans.

These non-IFRS measures are used to provide investors with supplemental measures of our operating performance and thus highlight trends in our business that may not otherwise be apparent when relying solely on IFRS measures. We believe that securities analysts, investors, and other interested parties frequently use non-IFRS measures in the evaluation of issuers, and that these non-IFRS measures are relevant to their analysis of the Company.

About illumin:

illumin is a journey advertising platform that enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. The companyโ€™s mission is to illuminate the path for brands to connect with their customers through the power of data-driven advertising. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe.

Disclaimer with regard to forward looking statements

Certain statements included herein constitute โ€œforward-looking statementsโ€ within the meaning of applicable securities laws. These statements may relate to the Companyโ€™s future financial outlook, financial position, anticipated events, results, success of its work from home policies, the Companyโ€™s strategy with respect to the illumin platform. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Many factors could cause the Companyโ€™s actual results, level of activity, performance or achievements or future events or developments to differ materially from those expressed or implied by the forward-looking statements, including, without limitation, the factors discussed in the "Risk Factors" section of the Company's Annual Information Form dated March 9, 2023 for the fiscal year ended December 31, 2022 (the "AIF") and the Companyโ€™s Management Discussion and Analysis for the three and nine months ended September 30, 2023 dated November 9, 2023 (the โ€œMD&Aโ€). A copy of the AIF, MD&A and the Company's other publicly filed documents can be accessed under the Company's profile on the System for Electronic Data Analysis and Retrieval + ("SEDAR+") at www.sedarplus.ca and on the Electronic Data Gathering, Analysis, and Retrieval system (โ€œEDGARโ€) at www.sec.gov. The Company cautions that the list of risk factors and uncertainties described in the AIF and the MD&A are not exhaustive and other factors could also adversely affect its results. Readers are urged to consider the risks, uncertainties, and assumptions carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such information.

Except as required by law, illumin does not intend, and undertakes no obligation, to update any forward-looking statement to reflect, in particular, new information or future events.

For further information, please contact:

Steve Hosein
Investor Relations Coordinator
illumin Holdings Inc.
416-918-5647
investors@illumin.com
Babak Pedram
Investor Relations โ€“
Canada
Virtus Advisory Group Inc.
416-646-6779
bpedram@virtusadvisory.com
David Hanover
Investor Relations โ€“ U.S.
KCSA Strategic Communications
212-896-1220
dhanover@kcsa.com

Please note that the following financial information is an extract from the Companyโ€™s Condensed Interimย Consolidated Financial Statements (unaudited) for the three and nine months ended September 30, 2023 and 2022ย (the โ€œFinancial Statementsโ€) provided for readersโ€™ convenience and should be viewed in conjunction with the Notes to the Financial Statements, which are an integral part of the statements. The full Financial Statements and MD&A for the period may be found by accessing SEDAR+ and EDGAR.

illumin Holdings Inc.
Condensed Interim Consolidated Statements of Financial Position
(Unaudited; Expressed in thousands of Canadian dollars)

ย ย September 30,
2023
ย December 31,
2022
Assetsย ย ย ย 
ย ย ย ย ย 
Current assetsย ย ย ย 
Cash and cash equivalentsย $ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 59,823ย $ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย 85,941
Accounts receivableย ย 28,261ย ย 33,792
Income tax receivableย ย 2,405ย ย 848
Prepaid expenses and otherย ย 5,947ย ย 3,153
ย ย ย ย ย 
ย ย ย 96,436ย ย 123,734
Non-current assetsย ย ย ย 
Deferred tax assetย ย 449ย ย 449
Other assetsย ย 275ย ย 248
Property and equipmentย ย 9,171ย ย 7,117
Intangible assetsย ย 8,186ย ย 5,229
Goodwillย ย 4,870ย ย 4,870
ย ย ย ย ย 
ย ย ย 119,387ย ย 141,647
ย ย ย ย ย 
Liabilitiesย ย ย ย 
ย ย ย ย ย 
Current liabilitiesย ย ย ย 
Accounts payable and accrued liabilitiesย ย 24,873ย ย 26,545
Income tax payableย ย 215ย ย 43
Borrowingsย ย 344ย ย 4,032
Lease obligationsย ย 2,343ย ย 2,882
ย ย ย ย ย 
ย ย ย 27,775ย ย 33,502
Non-current liabilitiesย ย ย ย 
Borrowingsย ย 79ย ย 191
Deferred tax liabilityย ย 1,035ย ย 1,060
Lease obligationsย ย 6,561ย ย 3,768
ย ย ย ย ย 
ย ย ย 35,450ย ย 38,521
ย ย ย ย ย 
Shareholdersโ€™ equityย ย 83,937ย ย 103,126
ย ย ย ย ย 
ย ย ย 119,387ย ย 141,647


illumin Holdings Inc.
Condensed Interim Consolidated Statements of Comprehensive Loss
(Unaudited; Expressed in thousands of Canadian dollars)
For the three and nine months ended September 30, 2023 and 2022

ย Three months endedNine months ended
ย ย 2023ย 2022

(As restated)
ย 2023ย 2022

(As restated)
Revenueย ย ย ย 
Managed services$17,268ย $20,425ย $54,344ย $54,338ย 
Self-serviceย 12,360ย ย 8,523ย ย 34,969ย ย 26,691ย 
ย ย ย ย ย 
ย ย 29,628ย ย 28,948ย ย 89,313ย ย 81,029ย 
ย ย ย ย ย 
Media costsย 15,739ย ย 14,103ย ย 47,066ย ย 39,601ย 
ย ย ย ย ย 
Gross profitย 13,889ย ย 14,845ย ย 42,247ย ย 41,428ย 
ย ย ย ย ย 
Operating expensesย ย ย ย 
Sales and marketingย 6,336ย ย 5,904ย ย 19,023ย ย 16,746ย 
Technologyย 4,471ย ย 4,244ย ย 14,937ย ย 11,765ย 
General and administrativeย 3,007ย ย 3,174ย ย 9,718ย ย 10,084ย 
Share-based compensationย 1,571ย ย 1,544ย ย 4,584ย ย 4,606ย 
Depreciation and amortizationย 1,433ย ย 1,125ย ย 4,372ย ย 3,527ย 
ย ย ย ย ย 
ย ย 16,818ย ย 15,991ย ย 52,634ย ย 46,728ย 
ย ย ย ย ย 
Loss from operationsย (2,929)ย (1,146)ย (10,387)ย (5,300)
ย ย ย ย ย 
Finance costs (income)ย (612)ย 158ย ย (1,594)ย 430ย 
Foreign exchange loss (gain)ย (1,666)ย (5,836)ย 793ย ย (7,228)
ย ย ย ย ย 
ย ย (2,278)ย (5,678)ย (801)ย (6,798)
ย ย ย ย ย 
Net income (loss) before income taxesย (651)ย 4,532ย ย (9,586)ย 1,498ย 
ย ย ย ย ย 
Income tax expense (benefit)ย (1,413)ย 1,379ย ย (1,177)ย 1,432ย 
ย ย ย ย ย 
Net income (loss) for the periodย 762ย ย 3,153ย ย (8,409)ย 66ย 
ย ย ย ย ย 
Basic and diluted net income (loss) per shareย 0.01ย ย 0.05ย ย (0.15)ย 0.00ย 
ย ย ย ย ย 
Other Comprehensive Income (Loss)ย ย ย ย 
Items that may be subsequently reclassified to net income (loss):ย ย ย ย 
Exchange gain (loss) on translating foreign opsย (681)ย (224)ย (734)ย 10ย 
ย ย ย ย ย 
Comprehensive income (loss) for the periodย 81ย ย 2,929ย ย (9,143)ย 76ย 


illumin Holdings Inc.
Condensed Interim Consolidated Statements of Cash Flows
(Unaudited; Expressed in thousands of Canadian dollars)
For the nine months ended September 30, 2023 and 2022

ย ย ย 2023ย ย 2022
(As restated)
Cash provided by (used in)ย ย ย ย 
ย ย ย ย ย 
Operating activitiesย ย ย ย 
Net income (loss) for the periodย $(8,409)ย $66ย 
ย ย ย ย ย 
Adjustments to reconcile net loss to net cash flowsย ย ย ย 
Depreciation and amortizationย ย 4,372ย ย ย 3,527ย 
Finance costs (income)ย ย (1,594)ย ย 430ย 
Share-based compensationย ย 4,584ย ย ย 4,606ย 
Foreign exchange loss (gain)ย ย 793ย ย ย (7,228)
Income tax benefitย ย (1,177)ย ย -ย 
Change in non-cash operating working capitalย ย ย ย 
Accounts receivableย ย 4,564ย ย ย 2,637ย 
Prepaid expenses and otherย ย (2,086)ย ย 106ย 
Other assetsย ย (25)ย ย (361)
Accounts payable and accrued liabilitiesย ย (1,813)ย ย (4,296)
Income tax payableย ย -ย ย ย (351)
Income taxes receivedย ย 133ย ย ย -ย 
Interest received (paid), netย ย 1,965ย ย ย (328)
ย ย ย ย ย 
ย ย ย 1,307ย ย ย (1,192)
ย ย ย ย ย 
Investing activitiesย ย ย ย 
Additions to property and equipmentย ย (443)ย ย (162)
Additions to intangible assetsย ย (5,072)ย ย (2,650)
ย ย ย ย ย 
ย ย ย (5,515)ย ย (2,812)
ย ย ย ย ย 
Financing activitiesย ย ย ย 
Repayment of term loansย ย (4,411)ย ย (1,680)
Proceeds from international loansย ย 638ย ย ย 1,136ย 
Repayment of international loansย ย (647)ย ย (1,407)
Repayment of leasesย ย (2,411)ย ย (1,535)
Repurchase of common shares for cancellationย ย (14,637)ย ย (13,000)
Proceeds from the exercise of stock optionsย ย 7ย ย ย 374ย 
ย ย ย ย ย 
ย ย ย (21,461)ย ย (16,112)
ย ย ย ย ย 
Decrease in cash and cash equivalentsย ย (25,669)ย ย (20,116)
ย ย ย ย ย 
Impact of foreign exchange on cash and cash equivalentsย ย (449)ย ย 6,141ย 
ย ย ย ย ย 
Cash and cash equivalents โ€“ beginning of periodย ย 85,941ย ย ย 102,209ย 
ย ย ย ย ย 
Cash and cash equivalents โ€“ end of periodย ย 59,823ย ย ย 88,234ย 
ย ย ย ย ย 
Supplemental disclosure of non-cash transactionsย ย ย ย 
Additions to property and equipment under leasesย ย 4,710ย ย ย 3,809ย 

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