illumin Reports Third Quarter 2024 Financial Results

Record Third Quarter Revenue of $36.3 Million up 23% YoY
Self-Service Revenue rose 64% to $8.4 Million
200% Adjusted EBITDA Improvement YoY

(All monetary figures are expressed in Canadian dollars unless otherwise stated)

TORONTO, Nov. 08, 2024 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) (โ€œilluminโ€ or โ€œCompanyโ€), a journey advertising technology company that empowers marketers to make smarter decisions about communicating with online consumers, today announced its financial results for the third quarter ended September 30, 2024.

Third Quarter 2024 Highlights

  • Third quarter 2024 revenue was $36.3 million, up 23% compared to $29.6 million in Q3 2023, driven by increases in self-service revenue, exchange services component of our programmatic revenue, and growth in our managed services revenue.
  • Self-service revenue rose 64% year-over-year to $8.4 million for the quarter, representing 23% of total revenue compared to 17% in Q3 2023. This growth was largely due to new relationships to the Company.
  • The Company onboarded 29 net new self-service clients during the quarter with a focus on higher-spending customers.
  • Programmatic revenue grew by 39% to $10.1 million largely due to improvements in our exchange services business.
  • Managed-service revenue grew by 3% to $17.8 million.
  • Gross margin in the quarter was 47%, consistent with Q3 2023.
  • Net revenue, or gross profit (revenue less media-related costs), was $17.2 million, compared to $13.9 million in Q3 2023, reflecting higher sales.
  • Adjusted EBITDA increased 200% year-over-year to $1.9 million, mainly from higher revenue.
  • Q3 2024 net loss was $1.1 million, compared to a profit of $0.8 million in Q3 2023. This was mainly due to a net foreign exchange loss versus a gain in Q3 2023 and higher income tax expense.
  • On November 13, 2023, the Company commenced a new normal course issuer bid (โ€œNCIBโ€) to purchase for cancellation up to 4,330,226 of its outstanding common shares. During the three and nine month periods ended September 30, 2024, the Company purchased 819,698 and 3,310,384 of its common shares under the NCIB at an average price of $1.59 and $1.64 per share, totaling $1.3 million and $5.4 million, respectively.
  • Cash and cash equivalents were virtually unchanged from prior quarter at $51.4 million as the positive cash generated from operations offset the share repurchases.

Simon Cairns, illuminโ€™s Chief Executive Officer, commented, โ€œOnce again we saw strong growth in self-service revenue during the third quarter, which rose 64% year-over-year mainly from new customers who see the illumin platformโ€™s immense value with its open web visibility and unique campaign insights. Importantly, this quarter also marked notable growth in our programmatic segment due to inbound opportunities and furthermore the resumption of managed service growth โ€“ for the first time since fourth quarter 2022 - as more customers are starting to use both managed service and self-service products. All of this drove record total company third quarter revenue.โ€

Mr. Cairns added, โ€œLooking forward, we will continue our customer centric approach to our product roadmap, marketing messages and sales efforts, enabling us to expand existing customer engagements even as we keep bringing on new customers. We believe managed and self-service are highly complementary and strive to provide our clients with solutions that best fit their needs, including fully managed campaigns, self-service and where it make sense, a hybrid approach.โ€

Elliot Muchnik, illuminโ€™s Chief Financial Officer, commented, โ€œTotal company revenue increased 23% for the quarter, driven by continued rapid growth in self-service, our exchange services component, and our success in returning managed service to growth. We intend to keep this momentum, while focusing on operational discipline to propel increased adjusted EBITDA, which grew 200% for the quarter. In addition to these strong results, the Company also repurchased additional stock in the quarter, as we continue to believe our equity has compelling value. Looking ahead, we expect solid fourth quarter revenue growth resulting, in part, from the recent organizational changes we have made in both the Sales and Marketing teams.โ€

The following table presents a reconciliation of Net income (loss) to Adjusted EBITDA:

(unaudited, in thousands of Canadian dollars)ย ย 
ย Three months endedNine months ended
ย September 30,September 30,September 30,September 30,
ย ย 2024ย 2023ย 2024ย 2023
Net income (loss) for the period$(1,108)$762ย $(3,260)$(8,409)
Adjustments:ย ย ย ย 
Finance income, netย (432)ย (612)ย (1,407)ย (1,594)
Foreign exchange loss (gain)ย 493ย ย (1,666)ย (1,449)ย 793ย 
Depreciation and amortizationย 1,294ย ย 1,433ย ย 4,046ย ย 4,372ย 
Income tax expense (benefit)ย 275ย ย (1,413)ย 162ย ย (1,177)
Share-based compensationย 1,075ย ย 1,571ย ย 2,882ย ย 4,584ย 
Severance expensesย 260ย ย 119ย ย 360ย ย 367ย 
Nasdaq-related costs1ย -ย ย 425ย ย 736ย ย 1,382ย 
Other non-recurring expensesย -ย ย -ย ย 316ย ย -ย 
Total adjustmentsย 2,965ย ย (143)ย 5,646ย ย 8,727ย 
Adjusted EBITDA$1,857ย $619ย $2,386ย $318ย 

(1) Nasdaq-related costs are listing fees and directorsโ€™ and officersโ€™ insurance specific to the Companyโ€™s Nasdaq listing and have been reclassed below Adjusted EBITDA as they are not recurring.

Conference Call Details:

Date: Friday, November 8, 2024
Time: 8:30AM Eastern Time

To register for the conference call webcast and presentation, please visit: https://illumin.com/investor-information/earnings-call/.

Please connect 15 minutes prior to the conference call to ensure time for any software download that may be needed to hear the webcast.

A recording of the conference call webcast will be available after the call by visiting the Companyโ€™s website at https://illumin.com/investor-information/.

Non-IFRS Measures

This press release makes reference to certain non-IFRS Accounting Standard measures (โ€œnon-IFRS measuresโ€). These measures are not recognized measures under IFRS Accounting Standards (โ€œIFRSโ€), do not have a standardized meaning prescribed by IFRS, and are therefore unlikely to be comparable to similar measures presented by other companies. Rather, these measures are provided as additional information to complement those IFRS measures by providing further understanding of our results of operations from management's perspective. Accordingly, these measures should not be considered in isolation nor as a substitute for analysis of our financial information reported under IFRS. We use non-IFRS measures including โ€œrevenue less media costsโ€, โ€œrevenue less media costs marginโ€, โ€œAdjusted EBITDAโ€ and โ€œAdjusted Net Income (Loss)โ€ (as well as other measures discussed elsewhere in this press release).

The term โ€œrevenue less media costs marginโ€ refers to the amount that โ€œrevenue less media costsโ€ represents as a percentage of total revenue for a given period, while the term โ€œrevenue less media costsโ€ refers to the net amount of revenue after deducting direct media costs. Revenue less media costs is used for internal management purposes as an indicator of the performance of the Companyโ€™s solution in balancing the goals of delivering excellent results to advertisers while meeting the Companyโ€™s margin objectives and, accordingly, the Company believes it is useful supplemental information.

โ€œAdjusted EBITDAโ€ refers to net income (loss) after adjusting for finance costs (income), impairment loss, fair value gain, income taxes, foreign exchange loss (gain), depreciation and amortization, share-based compensation, acquisition and related integration costs, severance expenses and adjustments to the carrying value of investment tax credits receivable. The Company believes that Adjusted EBITDA is useful supplemental information as it provides an indication of the results generated by the Companyโ€™s main business activities before taking into consideration how those activities are financed and taxed and prior to taking into consideration depreciation of property and equipment and certain other items listed above. It is a key measure used by the Companyโ€™s management and board of directors to understand and evaluate the Companyโ€™s operating performance, to prepare annual budgets and to help develop operating plans.

โ€œAdjusted Net Income (Loss)โ€ refers to net income (loss) after adjusting for non-cash items such as impairment loss, fair value gain, depreciation and amortization, share-based compensation, and foreign exchange loss (gain). The Company believes that Adjusted Net Income (Loss) is useful supplemental information as it provides an indication of the results generated by the Companyโ€™s main business activities on a cash basis. It is another key measure used by the Companyโ€™s management and board of directors to understand and evaluate the Companyโ€™s operating performance, to prepare annual budgets and to help develop operating plans.

These non-IFRS measures are used to provide investors with supplemental measures of our operating performance and thus highlight trends in our business that may not otherwise be apparent when relying solely on IFRS measures. We believe that securities analysts, investors, and other interested parties frequently use non-IFRS measures in the evaluation of issuers, and that these non-IFRS measures are relevant to their analysis of the Company.

About illumin:

illumin is a journey advertising platform that enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. The Companyโ€™s mission is to illuminate the path for brands to connect with their customers through the power of data-driven advertising. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe.

Disclaimer with regard to forward-looking statements

Certain statements included herein constitute โ€œforward-looking statementsโ€ within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, the Company does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

For further information, please contact:

Steve Hosein
Investor Relations
illumin Holdings Inc.
416-218-9888 x5313
investors@illumin.com
David Hanover
Investor Relations โ€“ U.S.
KCSA Strategic Communications
212-896-1220
dhanover@kcsa.com


Please note that the following financial information is an extract from the Companyโ€™s Condensed Interim Consolidated Financial Statements (unaudited) for the three and nine months ended September 30, 2024 and 2023 (the โ€œ
Financial Statementsโ€) provided for readersโ€™ convenience and should be viewed in conjunction with the Notes to the Financial Statements, which are an integral part of the statements. The full Financial Statements and MD&A for the period may be found by accessing SEDAR+ at www.sedarplus.com.

illumin Holdings Inc.
Condensed Interim Consolidated Statements of Financial Position
(Unaudited; Expressed in thousands of Canadian dollars)
ย ย ย ย 
ย ย September 30,
2024
ย December 31,
2023
Assetsย ย ย ย 
ย ย ย ย ย 
Current assetsย ย ย ย 
Cash and cash equivalentsย $51,434ย $55,455
Accounts receivableย ย 31,423ย ย 32,136
Income tax receivableย ย 1,365ย ย 3,301
Prepaid expenses and otherย ย 3,787ย ย 4,123
ย ย ย ย ย 
ย ย ย 88,009ย ย 95,015
Non-current assetsย ย ย ย 
Deferred tax assetย ย 9ย ย -
Other assetsย ย 98ย ย 63
Property and equipmentย ย 7,891ย ย 9,329
Intangible assetsย ย 8,734ย ย 7,618
Goodwillย ย 4,870ย ย 4,870
ย ย ย ย ย 
ย ย ย 109,611ย ย 116,895
ย ย ย ย ย 
Liabilitiesย ย ย ย 
ย ย ย ย ย 
Current liabilitiesย ย ย ย 
Accounts payable and accrued liabilitiesย ย 27,233ย ย 26,488
Income tax payableย ย 361ย ย 717
Borrowingsย ย 83ย ย 131
Lease obligationsย ย 1,631ย ย 1,726
ย ย ย ย ย 
ย ย ย 29,308ย ย 29,062
Non-current liabilitiesย ย ย ย 
Borrowingsย ย -ย ย 47
Deferred tax liabilityย ย 1,111ย ย 1,001
Lease obligationsย ย 4,818ย ย 6,087
ย ย ย ย ย 
ย ย ย 35,237ย ย 36,197
ย ย ย ย ย 
Shareholdersโ€™ equityย ย 74,374ย ย 80,698
ย ย ย ย ย 
ย ย ย 109,611ย ย 116,895
ย ย ย ย ย 


illumin Holdings Inc.
Condensed Interim Consolidated Statements of Comprehensive Income (Loss)
(Unaudited; Expressed in thousands of Canadian dollars)
For the three and nine months ended September 30, 2024 and 2023
ย Three months endedNine months ended
ย ย 2024ย ย 2023ย ย 2024 ย ย 2023ย 
Revenueย ย ย ย 
Managed service$17,832ย $17,268ย $43,943ย $54,344ย 
Self-service illuminย 8,357ย ย 5,091ย ย 25,486ย ย 12,693ย 
Programmaticย 10,116ย ย 7,269ย ย 21,032ย ย 22,276ย 
ย ย ย ย ย 
ย ย 36,305ย ย 29,628ย ย 90,461ย ย 89,313ย 
ย ย ย ย ย 
Media-related costsย 19,118ย ย 15,739ย ย 47,689ย ย 47,066ย 
ย ย ย ย ย 
Gross profitย 17,187ย ย 13,889ย ย 42,772ย ย 42,247ย 
ย ย ย ย ย 
Operating expensesย ย ย ย 
Sales and marketingย 6,646ย ย 6,336ย ย 17,804ย ย 19,023ย 
Technologyย 5,327ย ย 4,471ย ย 14,365ย ย 14,937ย 
General and administrativeย 3,617ย ย 3,007ย ย 9,629ย ย 9,718ย 
Share-based compensationย 1,075ย ย 1,571ย ย 2,882ย ย 4,584ย 
Depreciation and amortizationย 1,294ย ย 1,433ย ย 4,046ย ย 4,372ย 
ย ย ย ย ย 
ย ย 17,959ย ย 16,818ย ย 48,726ย ย 52,634ย 
ย ย ย ย ย 
Loss from operationsย (772)ย (2,929)ย (5,954)ย (10,387)
ย ย ย ย ย 
Finance income, netย (432)ย (612)ย (1,407)ย (1,594)
Foreign exchange loss (gain)ย 493ย ย (1,666)ย (1,449)ย 793ย 
ย ย ย ย ย 
ย ย 61ย ย (2,278)ย (2,856)ย (801)
ย ย ย ย ย 
Net loss before income taxesย (833)ย (651)ย (3,098)ย (9,586)
ย ย ย ย ย 
Income tax expense (benefit)ย 275ย ย (1,413)ย 162ย ย (1,177)
ย ย ย ย ย 
Net income (loss) for the periodย (1,108)ย 762ย ย (3,260)ย (8,409)
ย ย ย ย ย 
ย ย ย ย ย 
Basic and diluted net income (loss) per shareย (0.02)ย 0.01ย ย (0.06)ย (0.15)
ย ย ย ย ย 
Other Comprehensive Income (Loss)ย ย ย ย 
ย ย ย ย ย 
Items that may be subsequently reclassified to net income (loss):ย ย ย ย 
Exchange loss on translating foreign operationsย (226)ย (681)ย (534)ย (734)
ย ย ย ย ย 
Comprehensive income (loss) for the periodย (1,334)ย 81ย ย (3,794)ย (9,143)


illumin Holdings Inc.
Condensed Interim Consolidated Statements of Cash Flows
(Unaudited; Expressed in thousands of Canadian dollars)For the nine months ended September 30, 2024 and 2023
ย ย ย ย ย ย ย ย 
ย ย ย 2024ย ย ย 2023ย 
Cash provided by (used in)ย ย ย ย 
ย ย ย ย ย 
Operating activitiesย ย ย ย 
Net loss for the periodย $(3,260)ย $(8,409)
Adjustments to reconcile net loss to net cash flowsย ย ย ย 
Depreciation and amortizationย ย 4,046ย ย ย 4,372ย 
Finance income, netย ย (1,407)ย ย (1,594)
Share-based compensationย ย 2,882ย ย ย 4,584ย 
Foreign exchange loss (gain)ย ย (1,449)ย ย 793ย 
Income tax expense (benefit)ย ย 162ย ย ย (1,177)
Change in non-cash operating working capitalย ย ย ย 
Accounts receivableย ย 700ย ย ย 4,564ย 
Prepaid expenses and otherย ย 1,435ย ย ย (2,086)
Other assetsย ย (35)ย ย (25)
Accounts payable and accrued liabilitiesย ย 1,088ย ย ย (1,813)
Income taxes refunded (paid), netย ย 1,674ย ย ย 133ย 
Interest received, netย ย 1,600ย ย ย 1,965ย 
ย ย ย ย ย 
ย ย ย 7,436ย ย ย 1,307ย 
ย ย ย ย ย 
Investing activitiesย ย ย ย 
Additions to property and equipmentย ย (1,531)ย ย (443)
Additions to intangible assetsย ย (3,972)ย ย (5,072)
ย ย ย ย ย 
ย ย ย (5,503)ย ย (5,515)
ย ย ย ย ย 
Financing activitiesย ย ย ย 
Repayment of term loansย ย -ย ย ย (4,411)
Proceeds from international loansย ย -ย ย ย 638ย 
Repayment of international loansย ย (95)ย ย (647)
Payment of leasesย ย (1,609)ย ย (2,411)
Repurchase of common shares for cancellationย ย (5,310)ย ย (14,637)
Proceeds from the exercise of stock optionsย ย 4ย ย ย 7ย 
ย ย ย ย ย 
ย ย ย (7,010)ย ย (21,461)
ย ย ย ย ย 
Decrease in cash and cash equivalentsย ย (5,077)ย ย (25,669)
ย ย ย ย ย 
Impact of foreign exchange on cash and cash equivalents ย ย 1,056ย ย ย (449)
ย ย ย ย ย 
Cash and cash equivalents โ€“ beginning of periodย ย 55,455ย ย ย 85,941ย 
ย ย ย ย ย 
Cash and cash equivalents โ€“ end of periodย ย 51,434ย ย ย 59,823ย 
ย ย ย ย ย 
Supplemental disclosure of non-cash transactionsย ย ย ย 
Adjustments to property and equipment under leasesย ย (23)ย ย 4,710ย 
Unpaid additions (reversals) to property and equipment, netย ย (734)ย ย -ย 
Unpaid taxes on share repurchasesย ย 106ย ย ย -ย 
ย ย ย ย ย 

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