News Source: The Evolution of Publishing Institute
LOS ANGELES, Calif., Sept. 29, 2025 (SEND2PRESS NEWSWIRE) — A groundbreaking new study from The Evolution of Publishing Institute reveals that published authorship creates a dramatic “Author Authority Premium” in professional services, with published authors commanding overwhelmingly higher preference rates, premium fees, and enhanced credibility compared to non-author counterparts with identical qualifications.
Image caption: The Evolution of Publishing Institute.
The comprehensive survey of 100 Los Angeles residents examined hiring preferences across three key professional service categories, uncovering striking advantages for professionals who have written books.
KEY FINDINGS:
Hiring Preferences Heavily Favor Authors:
- 86% prefer hiring marketing consultants who are published authors (vs. 14% for non-authors)
- 82% prefer business consultants with published books
- 69% prefer financial advisors who have authored books
Significant Pricing Power:
- Published authors can potentially command 2x higher consultation rates on average
- Fee premiums range from 40-65% across professional service categories
Trust and Credibility Multiplier:
- 86% trust content more when created by book authors vs. 14% for industry experts without books
- Content trust multiplier of 6.1x higher preference for author-created materials
Professional Branding Impact:
- LinkedIn headlines mentioning authorship see 44 percentage point boost in effectiveness
- 72% find professional branding more compelling when authorship is highlighted
SPEAKING AND THOUGHT LEADERSHIP ADVANTAGES
The study also revealed substantial benefits for conference speaking and thought leadership positioning:
- 83% prefer CEOs who authored business books as conference speakers vs. 17% for non-author CEOs
- 68% view executives with published books as better qualified for thought leadership roles
- Authority boost of +66 percentage points for published authors in speaking contexts
INDUSTRY IMPLICATIONS
“This data suggests that writing a book could be one of the best investments you can make in your career,” says Sara O’Neil, a board member at the Evolution of Publishing Institute. “It boosts your credibility and gives you a true edge over the competition.”
The findings indicate that books serve as powerful third-party validation of expertise, with published works creating what researchers term “credibility economics” in professional services.
STUDY METHODOLOGY AND LIMITATIONS
The survey was conducted among 100 Los Angeles residents using hypothetical scenarios comparing professionals with identical qualifications except for published authorship status. Researchers note that results are based on stated preferences rather than actual hiring decisions, and the study assumes generic “published author” status without considering book quality, publisher, or sales success.
Results may vary by specific professional service niches, and the sample was limited to Los Angeles residents.
ABOUT THE EVOLUTION OF PUBLISHING INSTITUTE
The Evolution of Publishing Institute conducts research on the intersection of publishing and professional development. More information is available at: https://publishingevolution.org/.
This press release was issued on behalf of the news source (The Evolution of Publishing Institute), who is solely responsible for its accuracy, by Send2Press Newswire.
To view the original story, visit: https://www.send2press.com/wire/new-study-reveals-published-authors-command-2x-higher-rates-and-86-hiring-preference-in-professional-services/
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