What Happened?
Shares of voice AI technology company SoundHound AI (NASDAQ: SOUN) jumped 9.7% in the afternoon session after Apivia Courtage, part of AEMA Group, partnered with the company to roll out its latest agentic AI platform, Amelia 7, across its contact centers.
This new agreement built on a previous deployment that had already boosted productivity by 20%. Under the partnership, Apivia Courtage planned to use the Amelia 7 platform to automate inbound calls with AI agents capable of reasoning and performing complex tasks. These tasks included verifying identity, updating customer details, calculating contract changes, and scheduling meetings, demonstrating a significant application of SoundHound's technology.
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What Is The Market Telling Us
SoundHound AI’s shares are extremely volatile and have had 95 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was 3 days ago when the stock dropped 2.5% on the news that President Trump threatened to increase import taxes on Chinese goods, reigniting trade war fears. The threat was in response to China's move to restrict its exports of rare earth minerals, which are critical to high-tech manufacturing in the U.S. The unexpected announcement shattered a monthslong calm on Wall Street, sending major indices tumbling. The S&P 500 dropped around 1.3%, while the tech-heavy Nasdaq Composite fell 2.7%. Investors reacted by selling off stocks, particularly in the technology and retail sectors, amid concerns that escalating trade tensions could disrupt global supply chains and increase costs for companies.
SoundHound AI is down 5.9% since the beginning of the year, and at $18.98 per share, it is trading 21.7% below its 52-week high of $24.23 from December 2024. Investors who bought $1,000 worth of SoundHound AI’s shares at the IPO in April 2022 would now be looking at an investment worth $2,531.
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