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Planet Labs (PL) Stock Trades Down, Here Is Why

By: StockStory
October 16, 2025 at 12:25 PM EDT

PL Cover Image

What Happened?

Shares of earth imaging satellite company Planet Labs (NYSE: PL) fell 8.5% in the afternoon session after reports emerged of significant stock sales by top executives, which appeared to overshadow positive contract news. The company's CEO, William Spencer Marshall, sold shares totaling $3.1 million, while another insider, Robert Schingler, sold stock worth over $1.2 million. Sales by key company figures can sometimes concern investors about a company's future prospects. This selling activity seemed to offset the positive development of Planet's subsidiary winning an initial $12.8 million award from the National Geospatial-Intelligence Agency for advanced analytics. The contract was for maritime operations and reconnaissance solutions.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Planet Labs? Access our full analysis report here.

What Is The Market Telling Us

Planet Labs’s shares are extremely volatile and have had 61 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 6 days ago when the stock dropped 4.3% on the news that President Trump threatened a 'massive increase in tariffs' on Chinese imports, reigniting fears of a renewed US-China trade war. The unexpected comments, made in response to Beijing's plans to tighten export controls on rare-earth minerals, reversed early market gains and sent major indices tumbling. Rare-earth minerals are crucial for components used in the electronics and automotive industries. The tech sector led the losses, with the tech-rich Nasdaq Composite falling 1.7%. The threat jolted Wall Street, sparking concerns that escalating trade tensions could disrupt global supply chains and increase costs for many technology companies that rely on components or manufacturing from China.

Planet Labs is up 247% since the beginning of the year, but at $13.78 per share, it is still trading 12.1% below its 52-week high of $15.68 from October 2025. Investors who bought $1,000 worth of Planet Labs’s shares at the IPO in April 2021 would now be looking at an investment worth $1,391.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

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