The Shine Music Collective, a music institution founded in 1993 by Professor Strahinja Sajin, is officially closing the loop on their musician’s ambitions. Originally established as a music school in South Africa, the Collective has evolved into an ecosystem that connects education, performance, professional rentals, and now, retail.
With the launch of the Shine Music Shop (https://shinemusicshop.com/) in November 2025, the Collective integrates the final piece of its vision: a ecosystem where music is taught, practiced, performed, and supplied.
A Complete Musical Ecosystem
What began over three decades ago has expanded into a multi-faceted operation. By integrating services, Shine ensures that musicians are supported at every stage of their development:
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Shine Music School: Providing private and group instruction in guitar, piano, drums, vocals, violin, and woodwinds across campuses in South Africa, Spain, and a robust global online program.
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The Music Room: A creative hub in Barcelona dedicated to rehearsal and co-collaborating for musicians. It serves as a space for artists to connect, practice, and organize live music events.
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Shine Music Rental: Supplying professional instruments, sound systems, and DJ equipment for short- and long-term use. While also catering to events and productions in Spain.
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Shine Music Shop (New): A newly launched e-commerce marketplace offering a curated selection of new and second-hand instruments, shipping across the EU.
Closing the Loop
The launch of the online store is a strategic move to complete the Collective’s service cycle. The goal is to create a self-sustaining loop where students learn at the school, artists meet and rehearse at The Music Room, organizers rent sound equipment for their events, and musicians purchase quality gear from the Shop.
By focusing on a strong selection of second-hand instruments alongside new inventory, the shop also promotes a circular economy, keeping quality gear in circulation and making instrument ownership more accessible to the European market.
A Growing Community
The Collective has seen steady, organic growth in its community initiatives. The Shine Jam Sessions hosted at different venues for local and visiting musicians.
What started as informal gatherings has matured into a series of events that frequently reach venue capacity. These sessions bring together a diverse mix of students, local professionals, and international artists, fostering a real-time exchange of ideas and musical styles.
“Music is not just about talent it’s about opportunity and infrastructure,” said Milos Sajin, Founder of Shine Music Collective. “Our mission has always been to facilitate the life of a musician. With the launch of our Shop, we have finally completed the loop. A musician can learn with us, co-collaborate in our spaces, rent sound equipment for their events, and finally buy the gear they need.”
About Shine Music Collective
Founded in 1993, the Shine Music Collective has expanded from a single location to an international platform with a presence in South Africa and Spain. The Collective provides a holistic suite of services including music education, rehearsal and co-collaborating spaces, equipment rentals, and live events. With the 2025 launch of their e-commerce marketplace, shinemusicshop.com, they continue their mission to serve the global music community.
Media Contact
Company Name: Shine Music Collective
Contact Person: Sascha Ehrentraut
Email: Send Email
Country: Spain
Website: https://shinemusicrental.com
