SINGAPORE, SG / ACCESS Newswire / February 13, 2026 / As the 2026 Winter Olympics officially commence, global engagement around competitive sports continues to rise. According to the latest data from Polymarket, trading volume related to predictions on the Winter Olympics medal table has surpassed $3.7 million, underscoring strong market interest in the global sporting event.

Against this backdrop, global digital asset exchange Echobit has launched its "Cheer for the Winter Olympics" campaign, introducing a dedicated $200,000 prize pool. By integrating Web3 infrastructure with gamified participation mechanisms, the platform aims to deliver a themed digital experience that bridges online trading activity with real-world sporting momentum.

Cheer for the Winter Olympics

Tiered Incentive Structure: From Early Access to Full Participation

The campaign adopts a phased participation model. During the Early Bird registration period, core users were granted priority access, attracting hundreds of early participants. Users who registered in advance and submitted their UID became eligible to receive a limited "Snowflake" airdrop at the start of the main event, establishing the foundation for subsequent engagement.

In the primary campaign phase, Snowflakes function as the core interaction token linking user activity with rewards. Participants can earn Snowflakes by completing KYC verification, making net deposits, and executing Spot or Futures trades. The Snowflake serves not only as proof of participation but also as the exclusive entry credential for the "Ice & Snow Gift Rain" interactive reward event. Take part in the event: https://www.echobit.com/act/lottery/3765.

The reward structure includes both digital asset incentives and Winter Olympics-themed physical merchandise, such as premium snow sports equipment, combining on-chain engagement with tangible real-world benefits.

Connecting Global Events with Digital Ecosystems

Unlike conventional one-directional promotional campaigns, Echobit's initiative emphasizes sustained engagement through behavior-driven mechanics. By enabling the accumulation and consumption of Snowflakes, the platform establishes a cyclical participation model where trading activity, task completion, and interactive rewards form an integrated loop.

By translating the competitive spirit of the Winter Olympics into a structured digital task system, Echobit integrates cultural relevance into platform engagement. Trading activity becomes embedded within a broader brand narrative rather than existing as a standalone financial action, strengthening user interaction beyond transactional utility.

As a globally expanding digital asset exchange, Echobit continues to prioritize security infrastructure, product innovation, and user experience. The Winter Olympics campaign represents not only a response to a major global sporting event, but also a strategic step in exploring the convergence of Web3 ecosystems with globally recognized IP.

Through this initiative, Echobit seeks to provide users with a transparent and engaging digital participation environment-positioning digital asset trading as an experience that combines growth, interaction, and community alignment.

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Media Contact

Joey Han
marketing@echobit.com

SOURCE: Echobit