Listen to the interview on the Business Innovators Radio Network: https://businessinnovatorsradio.com/interview-with-david-price-ceo-and-founder-of-the-price-group/
David Price, CEO and founder of The Price Group. David shares his inspiring personal journey, growing up in a welfare environment with a single mother, and how his grandfather’s successful mechanic shop sparked his interest in business. Throughout the conversation, David emphasizes the power of storytelling in sales and marketing, highlighting how his experiences shaped his approach to serving clients and building successful teams.
In the journey of personal and professional growth, mentorship and long-term thinking play crucial roles, particularly for individuals overcoming personal struggles and building a business. David Price, CEO and founder of The Price Group, shares his transformative experiences that highlight these themes.
David’s story begins with significant personal challenges, including a long battle with drug addiction. His journey to recovery started in 2013 when he realized that his “best thinking got him here,” a powerful statement that underscores the need for external guidance. This realization led him to seek mentorship through a 12-step program, where he found a sponsor who had faced similar struggles. This relationship was pivotal, providing him with the support and accountability necessary to stay clean and embark on his entrepreneurial journey.
In this context, mentorship is not just about receiving advice; it’s about learning from someone who has walked a similar path. David emphasizes that having a mentor who understands the challenges can significantly enhance one’s ability to navigate tough times. This support system fosters resilience and encourages individuals to adopt a long-term perspective, which is essential for sustainable success.
David’s transition from a functioning drug addict to a successful entrepreneur was marked by a significant shift in mindset. He recognized that short-term thinking, often driven by immediate gratification, does not lead to lasting success. Instead, he adopted a long-term approach, focusing on building a business that would provide freedom and flexibility. This shift was influenced by his exposure to self-development resources, including Tony Robbins, which expanded his understanding of what it takes to succeed.
In the insurance industry, where David found his niche, he observed that many individuals make short-term decisions that ultimately hinder their growth. By prioritizing long-term thinking, he was able to create a business model that not only benefited him but also empowered his agents. He emphasizes the importance of helping others succeed, stating, “If I can help you at the same time, I will.” This philosophy reflects a commitment to long-term relationships and success rather than a transactional approach.
His experience in the insurance industry also highlights the significance of establishing core values as a foundation for business success. After realizing that the values of his previous insurance carrier were misaligned with his own, he made the bold decision to start The Price Group. He understood that a strong set of core values would guide his decisions and shape the culture of his organization.
By integrating these values into the fabric of his business, David created an environment where mentorship thrives. He encourages his agents to focus on long-term goals and to view challenges as opportunities for growth. This approach not only fosters individual success but also cultivates a supportive community where agents are willing to help one another, regardless of their financial connections.
David shared: “The only thing that really stops them… is them just not willing to do the work or them thinking they need something different.”
About David Price
David Price is the CEO and Founder of The Price Group, an insurance agency excelling in Final Expense Life Insurance. Since entering the industry in 2018, David has become one of the fastest millionaires in the field, achieving this within 36 months through his innovative system. In 2024, The Price Group reached over $15 million in sales, helping 17,000+ families and enabling agents to earn multi-six-figure incomes. In October 2024, he launched The Price Group IMO, expanding partnerships with top carriers to empower agents and enhance client service. As a Forbes Business Council member, David shares his expertise widely and uses social media to inspire and mentor agents across platforms. His dedication to transparency, integrity, and growth shapes his influence in the industry.
Learn more: https://tpglife.com/
