Listen to the interview on the Business Innovators Radio Network: https://businessinnovatorsradio.com/interview-with-roy-snarr-founder-of-snarr-retirement-solutions-annuity-producers-com/
In this episode of Influential Entrepreneurs, host Mike Saunders welcomes Roy Snarr, Founder of Star Retirement Solutions and AnnuityProducers.com. Roy shares his unique journey into the financial services industry, detailing how his family’s struggles during his childhood sparked his interest in finance. Growing up in a hands-on environment with no prior exposure to white-collar careers, Roy experienced a life-altering event at the age of 14 when his mother became disabled, leading to significant financial hardship for his family. This pivotal moment shaped his perspective and motivated him to explore the financial sector while in college.
Building trust with clients through an educational approach, rather than aggressive sales tactics, can lead to stronger relationships and increased client engagement. This concept is emphasized throughout the podcast episode featuring Roy Snarr, founder of Star Retirement Solutions and Annuity Producers.
Roy highlights that many agents in the financial services industry often come across as aggressive salespeople, which can create a barrier between them and their clients. Instead of pushing for immediate sales, he advocates for an educational approach. By informing clients about their options, agents can foster a sense of trust and rapport. This method allows clients to feel more comfortable and knowledgeable about their financial decisions, rather than feeling pressured to make a quick choice.
Roy emphasizes that the goal should not be to close a deal but to open a relationship. He notes that when agents take the time to educate clients, they are more likely to be seen as trusted advisors rather than just salespeople. This shift in perception can lead to long-term relationships where clients feel valued and understood. For instance, Roy mentions that by discussing long-term care options during seminars, he opens the door to conversations that many clients have never had before. This not only positions him as an expert but also as someone who genuinely cares about their well-being.
One of the strategies Roy employs is to suggest small, manageable steps for clients. Instead of recommending that clients move a large portion of their assets into a new investment, he proposes starting with a small percentage. This approach reduces the perceived risk for clients and makes them more receptive to the idea of reallocating their funds. By framing the conversation around taking small steps, clients are more likely to engage and consider the advice being offered.
Roy also discusses the importance of transparency in building trust. He acknowledges that clients are often aware that many financial professionals want their money. By being upfront about his intentions and focusing on helping clients with a small portion of their assets, he creates an environment of trust. Clients appreciate this honesty and are more likely to refer others to him, further expanding his network and influence.
Roy shared: “It’s literally a perfect storm for agents to help educate consumers on taking some of that risk, not all of it, but some of that risk off the table.”
About Roy Snarr
Roy Snarr stands at the forefront of asset protection expertise, a nationally acclaimed figure renowned for his mastery and educational contributions.
With a career spanning 14 years, Roy’s impact spans across both consumer and agent realms, where he simplifies today’s most complex safe money and protection strategies. Proficient in Annuities, Life Insurance, and Long-Term Care solutions, Roy’s guidance has empowered thousands of individuals and agents from coast to coast.
His influence extends through various media platforms, including television, radio, webinars, and live speaking engagements. Consistently ranked among the Top 1% of financial professionals nationwide for over a decade, Roy’s dedication and wisdom have set high standards in the industry, as he continually inspires entrepreneurs to consider how they are giving back to their communities.
Beyond his personal and professional aspirations, Roy finds great joy in camping adventures with his wife and cherished trio of children.
Learn more: http://www.roysnarr.com/
