The cream cheese category leader brings its signature one-of-a-kind creaminess to one of Milk Bar’s best-selling flavors

Philadelphia®, the brand that has set the cream cheese standard for over 150 years, is now marrying its signature silky smooth texture and creamy taste with award-winning bakery Milk Bar, to debut the Red Velvet Philly Bagel Bomb. Opening a new chapter for the beloved Bagel Bomb, this marks the first time the menu item is offered with a sweet flavor profile in a “mini-bomb” sized format – making for a delightfully blissful bite any time of day.

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Philadelphia partners with Milk Bar to combine its signature sensorial experience with one of Milk Bar’s best-selling flavors for a first-of-its-kind creation – the Red Velvet Philly Bagel Bomb. (Photo: Business Wire)

The red velvet and Philly cream cheese flavor combination is an iconic duo fans have sought out for decades – in fact, 64 percent of consumers claim their affection for red velvet¹, one of Milk Bar’s best-selling flavors. Inspired by Philadelphia’s distinct flavor and textural profile, the two brands teamed up to bring their beloved offerings to the masses in a first-of-its-kind innovation for both.

"One of the many special things about our product is its unique silky smooth and creamy profile that amps up the creaminess of so many foods, which you see come to life beautifully in the Red Velvet Philly Bagel Bomb,” said Keenan White, Senior Brand Manager, Philadelphia at Kraft Heinz Company. “As we continuously push to uncover unique and irresistible ways for fans to enjoy Philadelphia, this partnership with Milk Bar was a natural fit. We love how both brands have tapped into hallmarks of what make them beloved, while doing it in an unexpected and consumer-driven way with this limited-time offering.”

The Red Velvet Philly Bagel Bomb features a lightly sweetened Philly cream cheese core with chocolate, wrapped with red velvet bagel dough and served warm. Whether enjoyed as an indulgent breakfast, afternoon delight or late-night snack, the limited-edition creation is “mini bomb” sized – perfect for sharing or as a sweet treat.

“When we created the Bagel Bomb way back in 2011, we were only able to offer them in our bakeries, much to folks’ dismay," said Christina Tosi, Chef & Founder, Milk Bar. “Teaming up with Philadelphia (my only choice when it comes to cream cheese, btw) felt like the truest way to roll out our first-ever nationwide bagel bomb offering: the Red Velvet Philly Bagel Bomb. The combo of red velvet’s decadence with just the right amount of creaminess that only Philly can provide, bakes up an irresistible experience that we’re so excited to finally offer to our community nationwide.”

Beginning today, the Red Velvet Philly Bagel Bomb is available for purchase at Milk Bar bake shops in New York City, Los Angeles and Washington, D.C. and for nationwide purchase at https://milkbarstore.com/products/philly-milkbar– for a limited time. For more details on the Red Velvet Philly Bagel Bomb and how to grab a bite, follow along on Philadelphia's Instagram at @phillycreamchs.

¹ Dataessential, Menu Penetration Reporting, 2023

About The Kraft Heinz Company

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

About Milk Bar

Milk Bar is a dessert shop that’s been turning familiar treats upside down since 2008. Founded by James Beard Award-winning pastry chef Christina Tosi, Milk Bar first opened its doors in NYC’s East Village, and has developed a loyal fanbase in the decade since. Named one of the most innovative companies in the world by Fast Company in 2022, Milk Bar is currently available across 12 bakery locations in NYC, LA, Boston, Washington DC and Las Vegas, ships treats nationwide through an eCommerce care package platform, and most recently launched a line of grocery products, available nationwide in major retailers such as Whole Foods and Target. Milk Bar is also available on demand in various cities across the country in partnership with delivery providers such as Doordash. For more information, visit milkbarstore.com.

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