ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

VIZIO’s Home Screen Creates a Portal to Exclusive Holiday-Themed, Shoppable Content Series

The heart-warming series is hosted by American Idol winner Jordin Sparks and brings joy to three incredible families by transforming their homes into holiday havens

VIZIO (NYSE: VZIO) today announced the launch of an exclusive shoppable content series, Merry & Bright, which spreads joy to families by transforming their homes into winter wonderlands this holiday season. The branded entertainment series, presented by The Home Depot, is produced by VIZIO and is hosted by Grammy-nominated American Idol winner Jordin Sparks, who VIZIO brought on for the project.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231101829520/en/

VIZIO’s Home Screen Creates a Portal to Exclusive Holiday-Themed, Shoppable Content Series (Graphic: Business Wire)

VIZIO’s Home Screen Creates a Portal to Exclusive Holiday-Themed, Shoppable Content Series (Graphic: Business Wire)

Merry & Bright consists of three 10-minute episodes, plus bonus snackable shorts featuring Jordin’s favorite Holiday Tips and Tricks for audiences at home. In each episode, Jordin will introduce viewers to the family, before giving audiences a front-row seat to the incredible transformation process and big reveal, all made possible with holiday products and expertise available at The Home Depot.

Each episode will include an amazing holiday makeover ranging from enchanted forests to real-life snow globes, even a jaw-dropping nostalgic Christmas transformation. As viewers are inspired by each design, integrated brand and product messaging from The Home Depot, along with seamlessly shoppable tactics, will help turn that inspiration to action. By scanning integrated in-episode QR codes, audiences are directed to a custom "shop the look" page on HomeDepot.com where they can add products seen on screen into their shopping cart, making for a seamlessly shoppable experience.

All episodes of Merry & Bright will drop on November 1, 2023, exclusively on VIZIO. The content will be available until December 31, 2023, and can be found on VIZIO’s Home Screen Hero, which will spotlight different episodes of the heart-warming show each week.

“The shift to streaming is allowing brands to think beyond the traditional :15- and :30-second spot and really become the entertainment,” said Katlyn Wilson, Director of Branded Content Sales and Strategy at VIZIO. “It’s exciting to partner with such an established and innovative brand like The Home Depot, who is taking advantage of these opportunities to deliver emotion-led storytelling, centered around VIZIO’s audience interests like holiday content and DIY.”

Merry & Bright is produced by Turn Card Content with Audra Smith, Courtney Smith, Jake Haelen, and Amy Hurt serving as Executive Producers. The VIZIO Merry & Bright partnership was negotiated by The Home Depot’s media agency OMD USA, and orchestrated by The Content Collective, OMD’s content marketing division.

“This partnership exemplifies how shoppable technology is expanding the role of brand storytelling from an upper-to-mid funnel tool to driving immediate commerce action and sales impact,” said Brandon Helrich, Group Director at OMD’s The Content Collective.

About VIZIO

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

Contacts

Rachael Garcia

(714) 458-5457

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.