Today at IAB NewFronts, T-Mobile (NASDAQ: TMUS) announced a landmark strategic partnership with IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG). This partnership with T-Mobile Advertising Solutions (T-Ads) creates a direct path for IPG Mediabrands agencies and clients to activate campaigns with T-Ad’s first-party data and product suite, while also opening up opportunities for shared innovation and test-and-learn initiatives.

“We’re always seeking partners that can help our clients unlock new value through innovation, scale, and smart use of data,” said Justin Wroe, U.S. CEO of IPG Mediabrands. “This partnership with T-Mobile better positions us to not only deliver performance today, but to plan for what the advertising experience will look like tomorrow.”

The agreement will bring brands extensive benefits like omnichannel buying, and unique inventory including T-Mobile's in-store retail media network, rideshare screens and mobile placements on T-Mobile Tuesdays. Additionally, these solutions are informed by T-Mobile's first-party mobile data – fueling campaigns with a privacy-centric, comprehensive view of real consumer behavior.

Beyond empowering more brands with T-Mobile's transformative solutions, the collaboration sets the stage for long-term innovation and paving the way for more tools that help marketers deliver the right ad to the right person at the right time with measurable results.

“This partnership allows us to bring IPG Mediabrands clients directly into the T-Mobile ecosystem in a meaningful way,” said JP Colaco, Chief T-Ads Officer, T-Mobile Advertising Solutions. “From brand discovery to measurement and experimentation, this is about building a long-term foundation that supports smarter, more dynamic campaigns across channels.”

About T-Mobile

T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

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