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AppDirect Announces its AI-Led Everything Store for B2B Procurement at Thrive Conference

By: AppDirect via Business Wire

July 15, 2025 at 09:05 AM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

AppDirect to unveil its industry-first, AI-powered platform for lifecycle management across connectivity, mobility, software, hardware and energy services, supported by the world’s leading marketplace development platform.

AppDirect, the world's leading B2B subscription commerce platform, today announced the launch of its AI-led everything store for B2B procurement at Thrive, its upcoming annual tech conference. Taking place in Austin, Texas, from August 25-27, 2025, Thrive is the only event of its kind for organizations selling third-party technology services. This event brings together companies that are leading the path in accelerating their B2B sales success along with channel experts, Fortune 500 companies, and top technology companies from around the world.

Key product announcements at Thrive will include an integrated lifecycle management platform, consisting of connectivity, mobility, hardware, energy, software, and AI. Additionally, AppDirect will unveil devs.ai, its agentic AI platform and marketplace which focuses on providing AI tools, integrations, and monetization opportunities never before seen in the channel.

During Thrive, leaders from notable companies, such as Microsoft and Verizon, will take the stage. AppDirect’s leaders — including CEO and chairman Nicolas Desmarais — will also speak, announcing new partner opportunities, innovations, and significant product enhancements for partners. Keynotes and session tracks will focus on the ever-increasing importance of delivering personalized digital commerce experiences to end users along with everything businesses need to succeed in the digital economy.

“We’re excited to once again bring together our ecosystem of advisors, providers, and industry experts at Thrive. Our partners are growing like we’ve never seen before, and this year, we’ll release new functionality in our procurement platform that further accelerates the channel’s ability to add more value to end-business clients,” said Desmarais.

Immersive B2B commerce event

For advisors, providers, and technology partners, Thrive provides the opportunity to explore new avenues for business and financial success, including:

Realization of AI value - Monetization and integration of AI into your GTM and operations
Diving into emerging trends and innovative technology - Explore the latest in marketplace technology, AI, cybersecurity, SaaS, communications, energy, managed services, and more
Accelerating growth - Multiple learning tracks boasting over 20 interactive sessions to gather the tools, tips, and playbooks to boost success
Connecting with strategic players - Connect face-to-face with top advisors, technology providers, and other industry leaders to expand strategic relationships

Founded 15 years ago in San Francisco, AppDirect has a long history of driving tech innovation. Following its recent acquisitions of Firstbase, Broker Online Exchange, pending acquisition of vCom and devs.ai launch, AppDirect continues to push into new categories to expand its procurement platform capabilities.

Registration is now open. Visit the Thrive event page for more details and to stay updated on the latest announcements.

About AppDirect

AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors, and businesses to simplify how they buy, sell, and manage technology. More than 1,000 providers, 10,000 advisors, and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth, and success. For more information, visit appdirect.com and follow us on LinkedIn.

_{©2025 AppDirect, Inc. AppDirect and the AppDirect logo are trademarks and/or registered trademarks of AppDirect, Inc. and/or its affiliates in the United States and/or other countries. Other brand and product names are for identification purposes only and may be trademarks or registered trademarks of their respective holder(s). The information contained herein is subject to change without notice. All rights reserved.}

View source version on businesswire.com: https://www.businesswire.com/news/home/20250715963724/en/

Thrive is the only event of its kind for organizations selling third-party technology services. This event brings together companies that are leading the path in accelerating their B2B sales success.

Contacts

For press inquiries, please contact prforappdirect@bospar.com.

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