Acclaimed theatre producer James Simon is urging audiences, investors, and industry leaders to turn their attention to the Off-Broadway scene in a newly published article. The article outlines why Off-Broadway remains essential—and why it’s at risk.
Simon, a Tony-nominated producer whose career spans both Broadway and the West End, says Off-Broadway is not just a stepping stone—it’s a testing ground for innovation, diversity, and community storytelling.
“Some of the best work I’ve ever seen happened in a 90-seat black box,” said Simon in the article. “No lighting rig. No marketing plan. Just a smart script and guts.”
In the feature, Simon reflects on the long-lasting impact of the pandemic on small theatres, citing rising costs, reduced audiences, and limited resources as major threats to the ecosystem. The article also offers solutions for both individuals and institutions—encouraging practical actions like seeing unknown shows, funding small companies, and using social media to build momentum.
“We used to be able to scrape something together for $100,000,” he noted. “Now that barely covers your rental. That changes how brave people can be.”
Simon also highlights the role Off-Broadway plays in launching global hits and tackling stories that Broadway won’t take on.
“The next Hamilton won’t appear if it never gets a stage,” he warns.
The article concludes with a powerful reminder that even small acts—attending a fringe show, posting a review, bringing a friend—can help revive and protect the future of Off-Broadway theatre.
To read the full piece, visit the website here.
About James Simon:
James Simon is a respected New York-based producer known for Bells Are Ringing, The Woman in Black, and the recent Broadway run of Operation Mincemeat. He is a board member of Untitled Theater Company 61 and a longtime supporter of emerging artists and Off-Broadway institutions.
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Website: jamessimonproducer.com
