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Why Are Carter's (CRI) Shares Soaring Today

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What Happened?

Shares of children’s apparel manufacturer Carter’s (NYSE: CRI) jumped 7.3% in the afternoon session after the broader market rallied as President Donald Trump's comments eased trade tensions with China. 

The positive market-wide sentiment helped stocks recover a portion of their losses from a sell-off during the previous trading session, which was prompted by threats of significantly higher tariffs. Major U.S. indexes, including the S&P 500 and the Nasdaq Composite, posted gains. The improved investor confidence came after the president suggested that the situation with China would be resolved, alleviating fears of an escalating trade dispute that could harm the economy.

Is now the time to buy Carter's? Access our full analysis report here.

What Is The Market Telling Us

Carter’s shares are very volatile and have had 22 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 3 days ago when the stock dropped 6.6% on the news that worries over worsening trade relations with China were triggered by critical comments from President Donald Trump. 

The President's comments, stating on social media that China has 'become very hostile,' injected significant volatility into the broader markets. This particularly affected the leisure industry, which is highly sensitive to economic sentiment and discretionary spending. Leisure stocks, which include companies in travel, entertainment, and hospitality, rely on consumers feeling confident enough to spend on non-essential goods and services. Trump targeted China's tightening controls on rare earth metals, which are vital components in many technology products from electric vehicles to defense systems. The president's tone and the suggestion of canceling a meeting with President Xi caused a rapid sell-off in the market. 

Earlier in the week, China announced new export controls on the critical minerals. Beijing's Commerce Ministry stated that foreign suppliers now need government approval to export products containing certain rare-earth materials. These materials are essential for producing high-tech goods, including computer chips, electric vehicles, and defense technology. Analysts viewed the move as a strategic assertion of China's dominance in the global rare earth supply chain, particularly amid ongoing trade tensions. The prospect of escalating tariffs raises concerns about economic headwinds, which could lead to a slowdown in consumer spending. If consumers tighten their budgets in response to economic uncertainty, discretionary purchases are often the first to be cut, directly impacting the revenues of companies in this sector.

Carter's is down 45.2% since the beginning of the year, and at $29.50 per share, it is trading 56.3% below its 52-week high of $67.48 from October 2024. Investors who bought $1,000 worth of Carter’s shares 5 years ago would now be looking at an investment worth $349.44.

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