-- Originally posted on: https://www.gyfted.me/resources/blog/we-all-hate-recruiting-aim-group-interview-with-gyfteds-ceo
In April 2024 I managed to speak about recruitment markets at a great job board and hiring marketplace conference in Barcelona called Rec Buzz organized by AIM Group – AIM’s a global business intelligence service covering automotive, real estate, recruitment and horizontal marketplaces and classifieds segments. Below is a reprint of my interview as part of the event.
Gyfted building frictionless process for job assessments and team matching
BARCELONA — According to Robert Kowalski, co-founder and CEO of Mountain View, California-based Gyfted, recruitment is the world’s most inefficient supply chain.
Gyfted matches individuals with “remote non-technical jobs that fit your personality.”
He characterized job search as “repetitive and long — it sucks.”
“We all hate recruiting,” he added. But we can use talent development assessments to create a better experience and better outcomes.
Gyfted’s CEO further noted that “The number of low-quality job applications by AI agents is exploding; captchas worsen the candidate experience; CVs are garbage — just noise; job descriptions are sales and PR noise, in the end job descriptions are wish lists.”
He characterized the space between job boards, recruitment agencies, and assessment providers as the “recruitment Bermuda triangle.”
He said that what companies should be assessing in candidates was their potential, while managers/recruiters also needed to figure out what they truly cared about.
Robert said that Gyfted was creating a frictionless process for job matching that made the process “as fun as Duolingo,” adding that AI-led matching “needs really high-quality data.”
He envisaged a process where candidates received a message that told them: “You’re invited for an interview with this company,” out of the blue.
“This is what candidates actually want and this is what Gyfted is actually working on - using talent assessments as the key structured data and UX element.”
Robert Kowalski was speaking at Rec Buzz’s pre-conference AI Deep Dive Day.”
Contact Info:
Name: Gyfted
Email: Send Email
Organization: Gyfted
Website: https://www.gyfted.me/
Release ID: 89193048
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