A new technology-powered feature transforms how customers shop, making fashion finds more personal, prioritized, and fulfilling than ever before.

Wantable, the nation’s leading category-specific personal styling retailer, proudly announces the launch of its latest innovation: Most Wanted Requests. This new feature empowers customers to select up to four coveted fashion items, which are then prioritized and reserved specifically for them, ensuring their top picks are front and center in their next Edit.

Powered by proprietary technology and deep consumer insights, Most Wanted Requests elevates Wantable’s already unique shopping experience. Acting like a digital “superlike,” this feature amplifies a customer’s ability to guide their personal stylist with precision, helping them build their wardrobe with pieces they truly love.

“Most Wanted Requests expands on the success of our Stream feature and tackles the paradox of choice in online apparel shopping,” said Jalem Getz, CEO of Wantable. “It reflects our commitment to being a true partner in personal style—delivering delight when customers receive the exact item they’ve been eyeing, paired with expertly curated selections from their stylist.”

The results speak for themselves: customers using the feature have seen a 10% increase in average order value, greater satisfaction, and deeper engagement with The Stream—Wantable’s personalized fashion feed that launched over a decade ago.

This latest development reaffirms Wantable’s mission to simplify and personalize the shopping journey, giving customers the tools to confidently express their individual style.

More on Most Wanted Requests:

• Super Requests, Super Fast: Customers designate four “Most Wanted” items from their Stream. These are reserved and prioritized for them.
• Request Bar Interface: At the top of The Stream, customers can easily view and update their preferences, track their requests, and interact intentionally with their stylist.
• Smarter Recommendations: The Stream dynamically responds to Most Wanted Requests, allowing Wantable’s styling algorithm and stylists to make better, faster decisions.

Why It Matters:

The “Most Wanted Requests” initiative addresses one of Wantable’s core missions: creating moments of delight through hyper-personalized fashion. It’s a significant milestone in Wantable’s larger vision of combining advanced technology, human insight, and intentional UX to fuel smarter curation, deeper emotional connections, and long-term customer loyalty.

To learn more about Wantable’s initiatives, visit the Newsroom.

About Wantable

Wantable is #1 in personal styling, delivering handpicked style, activewear, and sleep and body fashion and accessories across the U.S. Each box is curated by trained fashion experts and fueled by tech innovations for a seamless at-home shopping experience. For more information, visit wantable.com or follow on Instagram, Facebook, YouTube and Pinterest.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250424782352/en/

Powered by proprietary technology and deep consumer insights, Most Wanted Requests elevates Wantable’s already unique shopping experience.