What Happened?
Shares of premium cinema technology company IMAX (NYSE: IMAX) jumped 2.3% in the morning session after Wells Fargo raised its price target on the company.
The analyst increased the target to $47.00 from $40.00, while maintaining an Overweight rating. The positive sentiment was supported by the company's strong performance, which included an estimated $1.2 billion box office take in 2025 and 50% market share growth since 2018. Additionally, more directors embraced the format, as the “Filmed for Imax” lineup expanded to 14 titles, doubling the previous year's total.
After the initial pop the shares cooled down to $37.99, up 1.5% from previous close.
Is now the time to buy IMAX? Access our full analysis report here.
What Is The Market Telling Us
IMAX’s shares are not very volatile and have only had 9 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.
The previous big move we wrote about was 3 days ago when the stock gained 3.1% on the news that JP Morgan upgraded the stock to 'Overweight' from 'Neutral' and raised its price target.
The investment bank increased its price forecast for the shares to $47.00 from a previous $32.00. Analysts at the firm cited the company's strong upcoming film slate as a key reason for the positive change. The upcoming movie lineup included major releases such as "Avatar: Fire and Ash," "The Odyssey," and "Narnia." JP Morgan also noted that increasing fan demand was driving network expansion, with management seeing a total addressable market of approximately 4,500 systems, suggesting significant room for growth as the current penetration was under 40%.
IMAX is up 51.3% since the beginning of the year, and at $37.99 per share, it is trading close to its 52-week high of $39.04 from December 2025. Investors who bought $1,000 worth of IMAX’s shares 5 years ago would now be looking at an investment worth $2,415.
Do you want to know what moves the business you care about? Add them to your StockStory watchlist and every time a stock significantly moves, we provide you with a timely explanation straight to your inbox. It’s free for active Edge members and will only take you a second.
