What Happened?
Shares of personal care and home fragrance retailer Bath & Body Works (NYSE: BBWI) jumped 3.9% in the morning session after it continued a recent rally as the company presented its strategic initiatives at the Goldman Sachs Global Retailing Conference.
The stock's momentum follows a 2.5% gain on Wednesday, when CEO Daniel Heath and CFO Eva Borrado outlined the company's plan to boost growth and brand perception. Key elements of the strategy include a strong focus on consumer-centric approaches, continuous product innovation, and compelling brand storytelling. Adding to the positive sentiment, Bath & Body Works also launched its new Disney Villains Collection, a move aimed at creating products that celebrate creativity and sensory-driven storytelling.
Is now the time to buy Bath and Body Works? Access our full analysis report here, it’s free.
What Is The Market Telling Us
Bath and Body Works’s shares are very volatile and have had 25 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was about 22 hours ago when the stock gained 2.5% on the news that the company presented its strategic initiatives at the Goldman Sachs 32nd Annual Global Retailing Conference.
Bath and Body Works is down 15.1% since the beginning of the year, and at $32.18 per share, it is trading 21.7% below its 52-week high of $41.08 from February 2025. Investors who bought $1,000 worth of Bath and Body Works’s shares 5 years ago would now be looking at an investment worth $1,068.
Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.
