Purpose built capability connects the partner revenue orchestration of Impartner PRM with HubSpot’s Smart CRM to streamline collaboration and improve operational visibility

Impartner, the world’s leading partner revenue orchestration platform, today announced the availability of its expanded native CRM Sync for HubSpot, enabling companies to seamlessly connect partner relationship management (PRM) and customer relationship management (CRM) in a single workflow. The upgraded capability gives HubSpot users unmatched real time visibility into partner sourced and partner influenced revenue while streamlining collaboration across channel, sales, and revenue operations teams.

As partner ecosystems continue to play an increasingly strategic role in driving growth, many companies face challenges managing indirect revenue alongside direct sales activity. Partner generated opportunities are often tracked in disconnected systems, limiting visibility, complicating forecasting, and creating operational inefficiencies. Impartner’s CRM Sync with HubSpot helps organizations bring partner activity directly into their CRM for more accurate reporting and forecasting.

Designed to integrate natively with HubSpot's Smart CRM, the solution leverages Impartner’s enhanced CRM Sync architecture to securely align partner and customer data. Organizations using HubSpot can now fully leverage Impartner's PRM platform, recognized by industry analysts for its innovation and comprehensive feature set, Aimi, Orchestration Studio, Partner Journeys, HyperscalerGTM, and the award-winning Partner Experience (PX).

"Many organizations know their partners are driving meaningful revenue, but they don't always have a clear way to see that impact within the systems they rely on every day," said Trevor Burnett, Vice President of Marketing at Impartner. "Companies shouldn't have to piece together partner activity from multiple sources to understand what's driving growth, especially in this age of AI when data integrity is so vital. With our best-in-class HubSpot CRM Sync, we're making it easier for teams to understand performance and work from a shared source of truth."

Key capabilities of CRM Sync for HubSpot include:

• Direct integration with HubSpot’s Smart CRM
• Real time, reciprocal, synchronization of partner and CRM data
• QuickStart templates that accelerate deployment and field mapping
• Enhanced administration and user experience for simplified configuration
• Duplicate record identification and management
• Advanced data flow monitoring and reporting
• Flexible governance controls for managing data ownership and exchange rules

The CRM Sync capability also works alongside Impartner’s Orchestration Studio, enabling teams to automate partner workflows using HubSpot activity. Organizations can streamline onboarding, deal registration, partner communications, and other business processes without requiring extensive development resources.

This advancement reinforces Impartner’s commitment to helping organizations, including TD SYNNEX, Okta, Honeywell, and Smartsheet, scale partner-led growth through a unified platform for partner management, automation, marketing, deal execution, and analytics. Now available to Impartner customers, HubSpot CRM Sync helps teams better align channel activity with revenue operations.

For more information about Impartner’s HubSpot CRM Sync, learn more here.

About Impartner

Impartner is the world’s leading partner revenue orchestration platform. Built on a foundation of partner relationship management (PRM), Impartner helps organizations run partner-led growth as a core part of their business, bringing together partner management, partner marketing, deal execution, hyperscaler GTM, automation, and analytics in one platform. Designed for how partner programs operate today, Impartner gives revenue and partner teams the ability to automate go-to-market execution, scale marketplace motions, and see exactly how partners contribute to pipeline and revenue. Learn more at impartner.com.

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Purpose built capability connects the partner revenue orchestration of Impartner PRM with HubSpot’s Smart CRM to streamline collaboration and improve operational visibility.